Manjunath Ganesh
Area Sales & Business Development Manager
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About
Results-driven Sales, Business Development and Quality Engineering professional with 10+ years of progressive experience across Electrical Equipment, Industrial Products, Consumer Durables, FMCG Distribution, Electronics Manufacturing Services (EMS), Channel Sales and Business Expansion. Proven expertise in Territory Sales Management, Dealer & Distributor Development, Franchise Expansion, B2B Sales, Key Account Management, Market Development, Supply Chain Coordination and Technical Sales. Possess strong experience in leading regional business operations, developing dealer networks, achieving revenue targets, managing customer relationships, handling government and institutional projects, and driving business growth through strategic planning.
Earlier career includes extensive Quality Engineering experience in Electronic Manufacturing involving Quality Assurance, Process Improvement, Vendor Quality, Audits, Production Support and Customer Quality Management. A highly adaptable professional with strong analytical ability, leadership skills, stakeholder management and cross-functional collaboration experience.
Experience
Area Sales & Marketing Manager - Crystal Innovatives - Mysuru
(2023-12)
Industry: Electrical Equipment | Agricultural Pumps | Industrial Pumps | Consumer Durables
- Drive primary and secondary sales across assigned territories.
- Manage complete dealer and distributor network.
- Develop new dealership opportunities and expand channel presence.
- Handle B2B and B2C sales operations.
- Achieve monthly, quarterly and annual revenue targets.
- Build strong relationships with contractors, industrial customers and institutional clients.
- Conduct market research and competitor analysis.
- Execute branding and promotional campaigns.
- Coordinate with government departments for subsidy-related agricultural projects.
- Lead payment collection and outstanding recovery.
- Support project sales for industrial and construction customers.
- Train and mentor field sales executives.
- Improve customer acquisition and market penetration.
- Develop long-term customer relationships for repeat business.
- Expanded dealership network across multiple districts.
- Successfully managed 50+ sub-dealers.
- Increased brand visibility through field marketing initiatives.
- Strengthened regional sales performance through strategic territory development.
Business Development Manager - Tata BigBasket
(2022-03 - 2023-11)
- Managed franchise development across Tier-4 and Tier-5 markets.
- Identified and onboarded new franchise partners.
- Managed complete business onboarding lifecycle.
- Achieved monthly sales and business growth targets.
- Led channel expansion initiatives.
- Coordinated with logistics and supply chain teams.
- Managed inventory planning and stock availability.
- Improved partner engagement and operational efficiency.
- Conducted regular business reviews.
- Built long-term relationships with franchise owners.
- Supported franchise profitability through business consulting.
- Executed regional expansion strategies.
- Expanded franchise presence across rural markets.
- Improved operational efficiency through coordinated planning.
- Strengthened partner satisfaction and retention.
- Successfully handled regional business expansion.
Marketing Engineer - Nice Elevator Pvt. Ltd. - Mysuru
(2021-03 - 2021-11)
- Promoted elevator solutions to commercial and residential customers.
- Conducted site visits and technical discussions.
- Prepared quotations and commercial proposals.
- Coordinated installation activities.
- Managed customer relationships.
- Supported project execution.
- Generated new business opportunities.
- Performed competitor analysis.
- Worked with architects, builders and contractors.
- Assisted customers with technical product selection.
Marketing Engineer - Tekgro Tech - Bengaluru
(2018-12 - 2021-02)
- Promoted ESD products and industrial solutions.
- Managed technical sales activities.
- Conducted product demonstrations.
- Prepared techno-commercial proposals.
- Coordinated with manufacturing teams.
- Generated business from electronics manufacturing companies.
- Developed customer relationships.
- Managed enterprise accounts.
- Supported project execution.
- Delivered customized industrial solutions.
Quality Engineer - Reliable Electronics - Bengaluru
(2016-09 - 2018-11)
- Performed Quality Assurance and Quality Control activities.
- Conducted PCB inspection and process verification.
- Managed incoming quality inspections.
- Performed root cause analysis.
- Implemented CAPA activities.
- Conducted supplier quality evaluations.
- Supported customer audits.
- Maintained quality documentation.
- Improved production quality.
- Coordinated with production teams.
- Ensured compliance with IPC and ISO standards.
Quality Engineer - Kaynes Technology India Pvt. Ltd. - Mysuru
(2013-06 - 2016-08)
- Managed production quality activities.
- Performed quality inspections.
- Supported prototype validation.
- Conducted functional testing.
- Managed documentation and reporting.
- Coordinated preventive maintenance activities.
- Reduced rejection and rework.
- Improved manufacturing quality.
- Supported customer requirements.
- Worked on BOM verification.
- Participated in continuous improvement initiatives.
Education
Diploma - Electrical & Electronics Engineering - Golden City Educational Institute, Affiliated to Shridhar University, Rajasthan
SSLC - Shanthi High School, Hunsur
