Manpreet Kansla
Senior Graphic Designer | Packaging, Branding & Amazon A+ Content
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About
Senior Graphic Designer with 8+ years across branding, packaging design, and eCommerce, including 2,000+ Amazon A+ content pages that helped push conversion up by 20%. I've led a small design team, built brand identities and packaging from the ground up, and kept storefronts and campaigns on-brand across print and digital. Comfortable moving between Photoshop, Illustrator, Figma, and AI tools like Adobe Firefly to speed up concepting without cutting corners on quality.
Looking for a senior design role where that mix of speed, craft, and ownership actually gets used.
Experience
Senior Graphic Designer at Eplanet Soft Pvt. Ltd. (2024-09 – 2026-02)
- Lead the end-to-end creative process for client projects spanning branding, digital marketing, and eCommerce — from brief and concept through final delivery.
- Mentor and review work of junior designers, setting quality benchmarks and ensuring brand alignment across all deliverables.
- Create and enforce brand guidelines, maintaining visual consistency across print, digital, and social media channels for multiple clients.
- Manage concurrent projects across clients and deadlines, applying typography, colour theory, grid systems, and composition to deliver communication-driven visuals.
- Use Adobe Firefly and other AI tools to speed up early-stage concepting and generate quick creative variations for client review.
Graphic Designer at Vaibhav Global Limited (2020-01 – 2024-07)
- Designed 2,000+ Amazon A+ content pages and product listing images, driving a 20% improvement in click-through and conversion rates.
- Built visually compelling Amazon storefronts aligned with brand guidelines and Amazon best-practice standards.
- Designed packaging artwork and print-ready mockups for select product lines, working within retail and Amazon packaging guidelines.
- Developed end-to-end product content including key selling points, feature graphics, lifestyle imagery layouts, and infographics.
- Created social media graphics, Facebook Ads, and Google display creatives for multi-platform digital marketing campaigns.
- Managed a large digital asset library — images, video, audio — ensuring version accuracy and brand consistency across teams.
- Collaborated with copy, marketing, and product teams to align visual concepts with business goals, and reviewed final website layouts before publishing.
Graphic Designer at Global Lancers (2018-03 – 2019-12)
- Created brand identities, logos, and complete marketing collateral — brochures, flyers, menus, posters, and social graphics — across multiple industry verticals.
- Produced whiteboard explainer videos, newsletter templates, and polished video edits to support client communication campaigns.
- Designed PowerPoint presentations with custom flowcharts and data visualisations for client pitches and internal reports.
- Delivered digital assets for web and social campaigns including banners, infographics, and HTML ad creatives.
Graphic Designer at Incuber Services LLP (2017-03 – 2018-02)
- Produced high-volume print design work — brochures, catalogues, banners — while maintaining consistent quality and creative standards across multiple concurrent briefs.
- Contributed to drafting layout concepts and presenting design options to internal stakeholders for approval.
Graphic Designer (Freelance) at Freelance Design Projects (2013-03 – 2017-02)
- Took on freelance print and digital design projects — brochures, posters, social media graphics, and basic branding collateral — for small businesses while completing B.Tech studies.
- Built foundational skills in Adobe Photoshop, Illustrator, layout design, and client communication.
Education
B.Tech in Computer Science – East West Institute of Technology, VTU University (2008 – 2013)
