Sr. Product Designer at Independent Consulting (2026-01 – Present)
End-to-end product design for startups across fintech and healthcare, with full ownership and direct engineering collaboration.
- Led end-to-end product design for a fintech wealth management startup, delivering user flows, wireframes, prototypes, and high-fidelity UI across web and mobile, and presenting design rationale to founders and stakeholders throughout.
- Drove a full product revamp for a health insurance platform, conducting a UX audit, identifying critical drop-off points in application and claims flows, and redesigning the end-to-end journey to improve first-time buyer completion rates.
Sr. Product Designer at SpotGenius (2024-10 – 2025-12)
AI-powered enterprise B2B SaaS platform for smart parking operators and a B2C consumer app.
- Built an AI-Ready Design System with Figma Variable Collections, Auto Layout, and semantic layering, engineered specifically to maintain integrity and consistency when consumed by AI prompts and Figma Make outputs.
- Utilized Figma MCP and Cursor daily for design QA, UX copy drafting, and layout exploration, establishing AI as a genuine workflow tool and team-wide standard rather than an occasional shortcut.
- When developers hit visual implementation blockers, I diagnosed the root cause and contributed HTML, CSS, and JavaScript fixes directly, maintaining sprint velocity without compromising design fidelity.
- Independently identified a broken Information Architecture in a core operator workflow, drove the full redesign from problem statement to shipped solution in one sprint, measurably improving task completion time.
- Led WCAG 2.2 Level AA Accessibility Testing and VPAT reporting, directly contributing to securing a major enterprise client deal.
Sr. Product Designer at VU Custom (2024-06 – 2024-10)
B2B SaaS e-commerce platform and B2C consumer customizer product, fully remote.
- Designed E-commerce product templates with multiple SKUs and redesigned customizer interfaces, delivering wireframes, high-fidelity UI, and working directly with developers to ensure accurate front-end implementation.
Sr. Product Designer at Equip (2023-03 – 2024-06)
High-growth B2B SaaS platform for enterprise recruitment teams and a B2C assessment product, including AutoProctor (YCombinator).
- Implemented rigorous A/B testing methodologies, resulting in a 60% increase in engagement and 20% increase in revenue on conversion-critical flows.
- Designed the recruitment and assessment platform used directly by HR and talent teams at Wipro, Cipla, Kotak Securities, Practo, Shadowfax, Hostinger, LG, Furlenco, Mygate, and Delhivery.
- Built a comprehensive Figma Design System reducing prototyping time by 25%; engineered UI components that saved developers up to 50% build time by contributing production-ready component code alongside the engineering team.
- Revamped the candidate test-taking interface (AutoProctor, YCombinator) to reduce anxiety and friction for thousands of applicants, directly improving completion rates and user satisfaction.
- Mentored team members, established SOPs, and ensured WCAG compliance across all product touchpoints.
UI/UX Designer at TIKAJ (2020-06 – 2023-03)
Complex enterprise B2B SaaS and fintech products with dense, workflow-heavy interfaces.
- Designed UNITYdx end-to-end, an enterprise SaaS tool for managing clinical trial safety notifications (SUSARs) for global pharmaceutical sponsors, translating compliance-critical workflows into simple, reliable operator interfaces.
- Designed Rete.ai, a cybersecurity SaaS platform with takedown management, phishing simulators, and DKIM tools, used directly by enterprise clients including Adani, KPMG, Airtel, Myntra, Flipkart, PhonePe, and Kempegowda International Airport.
- Built a Storybook UI component library for Vue, reducing frontend development time by 40% and establishing a production-grade design system used directly by the engineering team.
- Conducted UX audits of a trading platform across Web, iOS/Android, and Desktop, projecting active-time improvements of 15-20% (Web), 30-40% (Mobile), and up to 140% (Desktop).
- Directed visual strategy for a new product line; mentored a team of design and development interns.
Founding Designer at CALCUN (2018-06 – 2020-06)
First and only designer. Built the entire design function from zero, including front-end development.
- Led a full website redesign from wireframes through to front-end development and deployment, resulting in a 65% increase in leads.
- Improved UI/UX of a consumer fintech product, increasing engagement by 40%; designed all brand and marketing materials.
