Shivaani Arora

Digital Marketing Manager with over 5 years of experience in strategic content development, SEO/SEM, email marketing, social media marketing and website design. Skilled in developing and executing integrated campaigns across diverse industries including aviation, pharma, education, fashion, fitness, immigration, architecture, interior design and IT. Experienced in strengthening brand presence, building audience engagement, and generating qualified leads.

Currently seeking international opportunities to contribute digital marketing expertise to forward-thinking organizations worldwide.

Digital Marketing Manager at Shiva Consultancy Pvt. Ltd. (2025-03 – 2025-10)

• Grew the company's LinkedIn community from 90 to over 1,700 followers in just 4 months through a strategic content marketing plan.
• Created and managed high-performing LinkedIn content that consistently achieved strong CTR and engagement, increasing brand visibility and audience interaction.
• Planned and optimised Meta advertising campaigns, generating 30 qualified leads in a single week.
• Managed client communication through calls, email and WhatsApp, ensuring prompt responses and effective coordination.
• Designed brochures, marketing presentations and digital assets to support business development and strengthen the company's brand.
• Collaborated with internal teams to execute integrated marketing campaigns and maintain consistent brand messaging across digital channels.

Digital Marketing Manager at Dream Flights Pvt. Ltd. (Insta Charter) (2022-07)

Led the company's entire digital marketing roadmap aligned with aviation industry trends.

• Developed aviation-focused content for websites, blogs, newsletters and marketing materials, strengthening the company's digital presence in the business aviation sector.
• Generated and converted the company's first paying customer through a targeted email marketing campaign, demonstrating the effectiveness of strategic B2B lead nurturing.
• Managed client communication for aviation product enquiries via email, ensuring timely support for prospective customers.
• Executed SEO, social media and digital marketing campaigns to increase brand visibility and engage charter operators and aviation professionals.
• Created marketing collateral, presentations and product communication materials for aviation partners and B2B clients.
• Directed SEM and email campaigns that significantly improved lead conversions.
• Gained hands-on exposure to private jet charter workflows, booking processes and business aviation terminology.

Digital Marketing Manager at Sonic Infosystem (Digital Marketing Agency) (2021-01 – 2022-05)

• Managed B2B digital strategies, particularly in the pharmaceutical and IT sectors.
• Delivered SEO, website design and PPC solutions tailored to each client.
• Applied Google Analytics and campaign tools to optimize ROI and report KPIs.

Digital Marketing Specialist at Merit Hut Media (2019-03 – 2020-12)

• Developed digital strategy for a study abroad program: website UX, videos and social media.
• Analyzed campaign performance and adapted strategies accordingly.

Digital Marketing Strategist & Content Writer at Freelance (2016 – 2020)

• Rise Overseas (Immigration) – Created marketing campaigns and brand presence across platforms.
• Evolve MMA (Singapore) – Wrote SEO-optimized blogs targeting global fitness audiences.

Bachelor of Commerce in Marketing – University of Delhi (2012)

Diploma in Digital Marketing – Delhi School of Internet Marketing (2019)

Certificate in Teaching English – World TESOL Academy (2020)

Diploma in Education (Teacher Training) – University of Madhya Pradesh (2015)

Diploma in Office Management – International Polytechnic for Women (2006)