Mayank Roy

Category Marketing Manager with an MBA from IIM Sirmaur and a B.Tech from UPES, bringing 4+ years of experience across brand marketing, GTM strategy, P&L ownership, and category growth. Proven track record of delivering 20–30% quarter-on-quarter growth through integrated omnichannel campaigns spanning paid media, CRM, performance marketing, and trade channels. Skilled in managing the full category lifecycle — from product positioning and packaging through to demand generation, channel partner acquisition, and regional rollouts.

Hands-on experience building 360° B2B and B2C marketing programmes across FMCG-style category management, D2C growth frameworks, shopper marketing, and large-scale event-led brand activation. Proficient in leading cross-functional teams and working with agencies, distributors, and commercial stakeholders to drive consistent, measurable business impact.

Head of Marketing & Strategy Consultant at Amigoz (2026-04 – Present)

• End to end marketing strategy development and execution for global clients across Real Estate, Finance, FMCG, and Travel sectors
• Creation and management of full funnel campaigns tailored for Gen Z, Gen Alpha, and Millennial audiences, including content strategy, creative direction, and audience engagement initiatives
• Bridging brand strategy with creative execution through campaign planning, insight generation, positioning, and delivery across multiple marketing channels
• Scaling brand visibility and cultural relevance by building marketing ecosystems that drive engagement, authenticity, and long term consumer connection across global markets

Category Marketing Manager at HaystackAnalytics Pvt. Ltd. (2024-09 – 2026-03)

• Own end-to-end category strategy and P&L for two distinct product portfolios, consistently delivering 20–30% QoQ revenue growth across multiple regions through GTM planning, demand generation, and partner-led channels
• Manage annual category revenue of ₹10+ Cr with full budget ownership, ROI accountability, and performance tracking across digital, field, and distributor channels
• Lead regional GTM rollouts in close collaboration with sales, product, and channel teams, improving category penetration in priority markets through structured launch planning and competitive positioning
• Drive B2B demand generation and channel partner onboarding, executing 20+ integrated marketing campaigns per quarter across paid media, CRM automation, SEO, and strategic partnerships
• Plan and execute 40+ industry and trade events per quarter, strengthening distributor relationships, clinician engagement, and overall category visibility in target geographies
• Develop sales enablement materials, product messaging frameworks, and competitive differentiation toolkits, contributing to improved conversion rates and market share growth
• Collaborate on packaging, pricing strategy, and product communication to support sustained share growth against competing brands
• Coordinate with creative and media agencies and cross-functional stakeholders to ensure timely, high-quality execution of category initiatives

Assistant Brand Manager at Zetexa Global Pvt. Ltd. (2024-01 – 2024-08)

• Managed end to end CRM and sales operations, from lead generation and nurturing to conversion, contributing to onboarding 78 strategic partners within 8 months
• Led influencer and brand partnership initiatives, onboarding and managing 56 international micro and nano influencers to drive market entry, awareness, and engagement campaigns
• Executed multi channel brand communication and event marketing strategies across digital platforms and global trade events, supporting demand generation, partner acquisition, and brand visibility

Senior Analyst at I-PAC (2023-07 – 2024-01)

• Acted as Product Manager for a consumer mobile application, owning UI/UX strategy, feature prioritization, and platform architecture in an agile delivery environment
• Drove the product to 50,000+ downloads within 48 hours of launch through a data-led rollout strategy and real-time performance optimization
• Set up and managed Google Analytics infrastructure, using funnel analysis and feature-level user insights to grow daily active users to 1,600+
• Led digital content strategy and performance analytics across five social media platforms, driving audience engagement and consistent brand presence
• Managed large-scale operational data analysis across 60,000+ units, providing insights to support field execution and senior stakeholder decision-making

Quality Analyst at Extramarks India Pvt. Ltd. (2020-12 – 2021-07)

• Led and coached a team of 200–300 Business Development Executives across 3 territories, implementing structured sales playbooks to optimize outreach effectiveness
• Achieved 60% improvement in sales pitch performance across 9 states through gap analysis, targeted training, and data-driven coaching interventions
• Managed end-to-end quality control audits, generating daily analytical reports with actionable insights for senior leadership
• Awarded 'Excellent Contributor' certificate in recognition of exceptional performance and cross-team impact in quality operations

Business Development Executive at AppIT Simple Infotek Pvt. Ltd. (2019-02 – 2019-06)

• Drove global B2B sales for CallHippo, securing high-value contracts and maintaining a recurring revenue stream of $2,000/month through strategic prospecting and solution selling
• Negotiated and closed customized service deals, focusing on maximizing customer lifetime value through pricing strategy and product alignment
• Resolved complex technical and product queries via Crisp Chat, maintaining high customer satisfaction and low churn rates

MBA in Marketing & Operations – Indian Institute of Management (IIM) Sirmaur (2021 – 2023)

B.Tech in Mechanical Engineering – University of Petroleum and Energy Studies (UPES) (2015 – 2019)