Mayukh Bardhan

I want to express my interest in augmenting your leadership team with my experience and accomplishments as a marketing professional who is capable of driving breakthrough results.

As a senior manager in India's largest Cryptocurrency organisation, I devised both the creative and technical elements of marketing strategies such as data mining, branding, digital/print collateral development, converting leads, customer segmentation/profiling, and CRM techniques.

Please go through the following marketing accomplishments in my current role: -Started marketing from the scratch and grew the user base to 20 million users within a span of 2 years.

-Utilize the set marketing budget to its maximum extent in order to drive leads and build and maintain a positive reputation.

-Coordinate with stakeholders for developing and implementing annual marketing strategies.

-Keep a tab on ROI and KPIs of the various ongoing marketing projects.

-Ensure that the website content is consumer-oriented.

-Oversee the user research programs.

-Stay up-to-date with market dynamics and other statistical data to help identify new and effective growth strategies.

-Monitor the performance of more than 50+ marketing channels.

-Formulated a strategy to increase acquisition and decrease churn.

-Established a strategic Social Media Plan that led to an increase in Facebook followers by 100k and Instagram followers by 190k.

-Experience in handling high budget campaigns such as Indian Premier League and ICC World Cup

-Built, Scaled & Grew the marketing function over the past years, while reporting directly to the head of growth and working directly with the CEO of Coinswitch.

Developed the Acquisition Playbook without Google & Facebook.

• Built the performance marketing function from a 1 Member team to a 10 Member strong team that supports all products lines at Coinswitch
• Built, Nurtured, and Grew the brand to become the crypto unicorn and then the most valued crypto company in India
• Acquired more than 12 Million Users in less than 12 months for CoinSwitch App WITHOUT key channels like Facebook & Google at our disposal
• Managed & Delivered on budgets in excess of USD XX Million while building award-winning campaigns like Buy Bitcoin With Just Rs 100.
• Built a dynamic team that is ready to pivot, scale up and scale down with minimal attrition and error.

• Experienced and energetic Marketing Manager with over seven years of experience effectively managing marketing projects from conception to completion.
• Adept in using digital marketing platforms to increase sales and overall company productivity.
• Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company.
• Adeptinmonitoringandreportingmarketingobjectives,tomaintainnecessary internal communications within the company. Pragmatic and result oriented, I am determined to build a market presence in the next company I join.
• Sound exposure in Media Planning & Buying, Content Marketing, User Engagement, Retention & emerging Marketing Technology
• Headed Web and mobile analytics efforts; mined and analyzed data/reports that assisted in proactive decision-making
• Associated with start-ups & experience working in high-pressure environments with significant emphasis on growth in short duration
• Proficient in identifying cost-effective solutions for issues relating to marketing & various other business challenges
• Expertise in Branding, Promotions, Team Management, Digital Marketing & Competitor Analysis
• Spearheaded the design and implementation of a complex yet workable marketing communications strategy that concentrated on communication modalities
• Recognizedasabrandchangeagent,persistentinnovator,andteammotivator who has championed some of the most successful branding strategies and product launch campaigns
• Proven track record of devising web and app-marketing strategies that have elevated brands from relative obscurity
• An effective communicator with strong relationship management skills with the capability to relate to people at any level of business and management; possess excellent analytical and negotiation skills

APDS from IIM Kolkata

Btech from WBUT