Vivek Panchal

I am a results-driven Performance Marketing Manager with 10+ years of hands-on experience in planning, executing, and scaling high-performing digital campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.

I specialize in lead generation, CPL and CPA optimization, full-funnel strategy, and performance scaling for B2B and B2C businesses across industries like EdTech, SaaS, eCommerce, Travel, Telecom, and Professional Services.

My expertise includes campaign structuring, audience targeting, conversion tracking, landing page optimization, A/B testing, and detailed performance reporting using GA4 and platform analytics.

I focus on data-driven decision-making, maximizing ROAS, and delivering measurable business growth through scalable paid marketing strategies.

I have over 10 years of professional experience in performance-driven digital marketing, managing and optimizing paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads. I have worked with both agencies and in-house teams, handling end-to-end campaign execution from strategy and setup to optimization and reporting.

My core expertise lies in lead generation, CPL and CPA optimization, audience targeting, funnel optimization, and scaling campaigns while maintaining lead quality. I have successfully managed high-budget campaigns across multiple industries including EdTech, SaaS, eCommerce, Travel, Telecom, and Professional Services.

I am highly data-driven and experienced in using GA4, conversion tracking, A/B testing, and performance dashboards to make informed decisions and deliver consistent business growth.

I have completed my formal education and continuously upgraded my skills through hands-on experience in digital marketing platforms, tools, and real-world campaign management. My learning is strongly rooted in practical application, data analysis, and performance optimization across paid media channels.