Meena Saranya

I'm a results-driven marketing professional with 4+ years of experience in Digital and Growth Marketing, Revenue Operations, Project Management, and Campaign Coordination. I am skilled in developing and executing marketing strategies, optimizing processes, leveraging AI tools, and using data-driven insights to deliver measurable business outcomes. I am skilled in stakeholder communication, project management, content development, campaign execution, and performance marketing, with a proven ability to drive successful marketing initiatives.

Senior Marketing Executive - Traicon Events

(2025-12 - 2026-03)

• Developed and executed traditional and online marketing and content strategies to drive brand awareness, lead generation, and business alignment, with hands-on experience in stakeholder coordination and customer engagement.
• Collaborated with sales and cross-functional teams, supported digital advertising (paid advertising, SEM & SEO), conducted market research, and used lead insights to develop action plans, manage multiple projects, and drive business growth.
• Planned and executed Google Ads campaigns, leveraging Google Analytics insights to optimise targeting, drive brand awareness, and generate qualified leads globally.

Digital Marketing Executive - Tradepass

(2024-10 - 2025-10)

• Developed and executed email marketing campaigns and scaled the subscriber base by 30%
• Managed project plans, timelines, milestone trackers, MQL and SQL (lead flow), and campaign effectiveness trackers to ensure on-time delivery and business alignment.
• Managed 200+ digital marketing campaigns across 30+ channels and industries, overseeing end-to-end planning, execution, timelines, deliverables, and performance measurement for both digital and live events — ensuring on-time delivery and business alignment.
• Built revenue operations and marketing performance dashboards to track MQL/SQL volume, lead quality, sales, and campaign-to-revenue contribution — enabling real-time visibility across all marketing channels and supporting strategic growth initiatives.
• Managed creative agencies to deliver high-quality marketing campaigns, ensuring timely and on-brand execution, resulting in a 15% increase in campaign effectiveness.
• I achieved more than 55% of my B2C targets and around 65 % and 75% of the B2B targets for the second and third events, respectively.
• Hands-on experience leveraging AI tools to create and enhance content, improve workflows, understand reports, and increase team productivity.
• Managed multiple complex marketing initiatives simultaneously, driving end-to-end execution across diverse stakeholder groups and industries including Tech, SaaS, Healthcare, Sustainability, and AI.
• Developed and executed lead nurturing strategies by building buyer personas, conducting audience and geographic research (including India), performing competitor analysis, and executing — improving campaign performance and audience engagement by 15%.
• Applied a data-driven approach to optimize marketing strategies — ran A/B testing and executed 4 iterative refinement cycles across email, paid social, and search, improving campaign performance by 20%; developed remarketing flows after performance stabilized.
• Developed and executed email marketing campaigns and lead capture forms using HubSpot CRM and Campaign Monitor across email, social media, and WhatsApp — ensuring accurate list building, data cleaning, KPI tracking, and campaign performance monitoring.
• Developed and executed an integrated go-to-market strategy combining organic and paid digital channels (SEO, paid ads, social media, and content) — increasing brand awareness by 30%, lead generation by 17%, and enabling over 20% YoY revenue growth through strategic market expansion and customer acquisition optimization.
• Managed and guided my team members on digital marketing strategy and campaign execution
• Reduced marketing campaign TAT from 5 days and more than 15 steps to a few minutes and 4 steps through marketing automation implementation and workflow optimization using HubSpot and marketing tools.
• Posted 70+ pieces of high-performing content, achieving a 15% engagement rate across social media, email, and web channels

Business Growth Manager - Infinite Engineers

(2022-06 - 2023-01)

• Experience working in product, event, brand, and social marketing.
• Developed and executed marketing campaigns that boosted brand awareness and lead generation.
• Created engaging content for social media, tracked metrics, and improved KPIs.
• Designed creatives for social media, email campaigns, etc.
• Managed content across blogs, social media, email, and the website.
• Experience in running influencer programs and delivering consumer activations end-to-end.
• Experience integrating content strategy with product roadmaps and influencing key stakeholders.
• Developed and executed marketing strategies that boosted brand awareness and lead generation and aligned with business goals.
• Experience in e-commerce marketing and social media paid advertising.
• Experience in operating in ambiguity and building structure.
• Conducted email, WhatsApp, and social media marketing outreach.

PG Diploma - Counseling Psychology - Montfort Institute of Advanced Studies (MIAS) (2023-08 - 2024-05)

BSc - Visual Communication - SSS Shasun Jain College, affiliated to Madras University (2017-06 - 2020-04)