Sourajit Das

Full-stack growth marketer with 2+ years of hands-on experience turning ideas into revenue-generating systems. Specializing in conversion funnel design, performance marketing, and end-to-end campaign execution — from ad creative and copy to landing page build and automation setup. Proven ability to own entire go-to-market workflows independently, with a bias for speed, ROI, and measurable outcomes.

Digital Marketing Specialist at Norwester Ads Pvt. Ltd. (2024-06 – 2025-10)

Marketing Agency

• Managed full project lifecycle for multiple client campaigns: ad copy, creative production, funnel builds, and automation setup — consistently delivering from brief to launch.
• Designed and deployed high-converting sales funnels and landing pages using ClickFunnels, GoHighLevel, and Systeme.io, optimizing for lead-to-sale conversion.
• Built and scaled Meta Ads campaigns (Facebook & Instagram), handling audience research, creative testing, budgeting, and performance analysis.
• Created ad creatives (static and video) and persuasive ad copy tailored to each client's target audience and product offer.
• Implemented marketing automation workflows including lead nurturing sequences, CRM pipelines, and follow-up automations in GoHighLevel.
• Analyzed campaign performance using Microsoft Clarity and Meta Ads Manager to drive weekly optimizations and reporting.

Product Manager at VV Media Works Pvt. Ltd. (2025-11 – Present)

Event & Advertising Company

• Spearheaded a SaaS product from concept to structured roadmap — taking an unvalidated idea through market research, product scoping, DPR creation, and stakeholder presentation.
• Defined product requirements, mapped user journeys, and translated business objectives into actionable development milestones.
• Produced detailed business presentations and DPRs to align internal teams and communicate product vision to decision-makers.
• Coordinated cross-functional work between design, development, and marketing teams using Trello and ClickUp.
• Contributed go-to-market strategy including positioning, messaging, funnel design, and early acquisition tactics.

Bachelor of Business Administration in Finance – Holy Cross College Agartala (2020-04 – 2023-09)