Manager – Marketing - New Age Diamonds Pvt Ltd
(2025-05)
- Develop and execute integrated brand and marketing strategies across D2C platforms and marketplaces to strengthen brand positioning, increase visibility, and drive revenue growth.
- Lead performance marketing initiatives across Meta, Google and marketplaces, optimizing campaigns to drive traffic, conversions, and customer acquisition.
- Drive social media and content strategy, including campaign ideation, content planning, and collaboration with creative teams to maintain consistent brand communication.
- Ensure consistent brand messaging and positioning across digital channels including website, social media, email marketing, and promotional assets.
- Conceptualize and execute integrated marketing campaigns, product promotions, and seasonal activations across digital and offline channels.
- Lead influencer collaborations and creator partnerships to enhance brand reach and social engagement.
- Collaborate with cross-functional teams (sales, product, operations, customer experience) to align marketing initiatives with business goals. Track and analyze campaign performance across channels to identify growth opportunities, optimize strategies, and improve ROI.
- Plan and manage events, exhibitions, and partnerships to enhance brand presence, partnerships, and customer engagement.
- Manage and allocate marketing budgets effectively across channels to ensure optimal performance and ROI.
Head– Digital & Marketing - EKTA Cosmetics Pvt Ltd
(2023-09 - 2025-04)
- Led and mentored a team of 16 marketing professionals, fostering collaboration and driving campaign performance.
- Managed end-to-end online marketing campaigns for premium international brands - Moira Beauty, Makeup Studio, and Skender - with a focus on SEO, PPC, SEM, performance marketing, display advertising, D2C, Retargeting, e-commerce optimization, email marketing and ATL/BTL.
- Strategizing brand promotion on marketplace platforms Nykaa, Tira, TataCliq and Myntra through brand support and marketing assistance.
- Collaborated with sales and cross functional team to align marketing campaigns with business goal and revenue targets
- Monitored advertising performance and promotional campaigns, optimizing strategies to achieve marketing KPIs.
- Led the development of brand communication and marketing assets across digital and offline channels, ensuring consistent brand positioning.
- Leveraged Zoho CRM to analyze customer interactions and campaign data, improving retention and customer engagement.
- Managed brand events, PR activities, influencer-led events, and influencer activations, collaborating with creators, media, and partners to enhance brand visibility and engagement.
Manager - Ecommerce - Cosmic Nutraco's Solution Pvt Ltd
(2021-03 - 2023-08)
- Developed digital strategy, marketing planning, and execution corresponded with managing e-commerce process flow and user experience for In-house FMCG brands, GAIA & SKINELLA
- Managed and optimized paid marketing campaigns across (Google Ad, Facebook, Display Network, Re-marketing, etc.) for ROI-driven campaigns based on messaging, design to reach out to relevant target group
- Collaborated with internal teams and external agencies (creative, content, PR, and web development) to execute integrated marketing initiatives.
- Collaborated with increasing brand awareness and engagement via digital channels - SEO, SEM, Email, Social, and Content Marketing, and Paid campaigns.
- Developed content strategy and execution | Led content plan and schedule based on target audience personas. This includes content creation and distribution across channels: web, marketing collateral (offline), and business presentations
- Corresponded with analytics, Insights &reports on ongoing marketing campaigns.
- Formulated digital campaignsto support offline activities/event marketing
- Facilitated optimization initiatives based on data analysis and insights gained.
- Identified opportunities to improve customer experience through UX/UI optimization
- Coordinated product and video shoots for food and skincare categories, aligning content with brand positioning.
- Managed and optimized product listing, cataloging, product uploads, and campaign setup on e-commerce portals including Amazon, Flipkart and Purple to drive sales growth.
Manager – Digital Marketing - Bahri Estates Pvt Ltd
(2017-09 - 2021-02)
- Developed and executed integrated marketing campaigns across digital and offline channels to promote real estate offerings and drive lead generation. | Collaborated to optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Managed digital marketing initiatives, including lead generation through Google Ads and Meta, along with social media, email marketing, and SEO to drive qualified leads and conversions.
- Analyzed website traffic and campaign performance using web analytics tools, optimizing landing pages, CTAs, and lead generation funnels.
- Developed to research and analyze advertising links of the competitors | Collaborated to promote the brand's products and services on various social media channels | Built and executed social media marketing strategies through competitive and audience research.
- Formulated to conduct keyword research according to the latest keyword research strategies |Corresponded to work with different teams to ensure quality results and quality visual elements of the web page complementing the words
- Collaborated with vendors, graphic and advertorial team for conceptualizing and designing content for such as banner, flyers, standees, flex, magazine ads, and newspaper ads.
- Coordinated with newspapers and magazine publishers for print advertising, managing media planning, ad creatives, and campaign execution.
- Worked closely with sales and internal teams to align marketing initiatives with business objectives and ensure seamless execution.
Sr. Digital Marketing Executive - Innovative Business Solutions
(2014-03 - 2017-08)
- Corresponded with handling complete (SEO - SEM | SMO - SMM) projects | Formulated with allocating tasks and projects to the team members | Collaborated to manage all - Internet marketing services | Developed business strategies and achieved performance targets.
- Facilitated an understanding of the client's needs and used the best of the internet marketing knowledge and research work to identify the marketing goals and strategy that best-suited the client | Maintained good internal communication within the company.
- Collaborated to work closely with the development team to ensure all client deliverables were met and client expectations exceeded. Continuously and actively monitoring and enhancing the processes to meet the market trends and client expectations.
- Analyzed website performance and user engagement to recommend changes to improve usability and conversion rates.
- Ensured all online marketing campaigns are compliant with industry standards.
SEO Executive - Prism Software Pvt Ltd
(2010-12 - 2012-09)
- Conducting on-site and off-site analysis of web SEO competition for international clients | Facilitated using Google Analytics to conduct performance reports regularly | Collaborated with creating high-quality SEO content |Keeping up-to-date with developments in SEM.
- Developed and implemented website SEO plans for clients | Monitored keyword rankings and organic search performance | Implemented link-building strategies to improve search engine rankings.
- Assisted with blog content| Facilitated with keyword research and optimization of content.
