Product Marketing Specialist – Global at Genie (Terex Brand) (2022-07 – Present)
Senior Product Marketing Specialist – Global, overseeing go-to-market strategy and execution for global product launches, digital platforms, and feature rollouts across North America, EMEA, and APAC.
- Orchestrated end-to-end demand generation campaigns across North America, EMEA, and Asia-Pacific — coordinating Sales, Marketing, Partners, and Digital Hub teams from campaign planning through execution to closure. Built campaign blueprints, assigned team responsibilities, tracked progression, and communicated outcomes to business stakeholders, driving measurable pipeline attainment across global market units.
- Reviewed demand pipeline data to identify progression gaps and bottlenecks — strategised and built targeted campaign plans in coordination with Sales, Partner, and Digital teams to drive pipeline attainment. Initiated programs to unblock stalled opportunities and accelerate deal progression across enterprise accounts.
- Built and scaled structured enablement programs for dealer and channel partner networks (Showell/SalesPro) — developing campaign materials, battle cards, and training assets that elevated partner demand generation proficiency. Increased sales-collateral usage by 12%, directly supporting partner-led pipeline growth across multiple geographies.
- Managed Oracle Eloqua outbound campaign pipelines and Salesforce ABM models — improving lead-to-opportunity conversion by 50% and contributing an 8% revenue increase. Partnered with Sales Development and field teams to ensure pipeline coverage, resolve campaign blockers, and maintain accurate progression tracking and documentation.
- Led cross-functional digital programs spanning Product, Sales, IT, and regional Digital Hub teams — defining stakeholder responsibilities, managing program timelines, escalating risks, and communicating outcomes to senior management. Localised campaign messaging and assets across North America, EMEA, and APAC market units.
- Drove integrated digital campaign strategy including Google Ads, SEO/SEM, and landing page optimisation — managing agency partner (2R) responsible for SEO/SEM execution and email campaign management, overseeing media mix recommendations, and optimising bidding and targeting strategies to improve brand visibility and lead quality.
- Collaborated with the analytics team to develop Qlik-based VOC and marketing analysis dashboards — defining marketing requirements, tracking campaign performance, and translating data insights into strategic decisions.
- Built a Microsoft Copilot Studio AI agent to automate campaign data summarisation and reporting, reducing manual effort and enabling faster stakeholder updates on campaign outcomes.
- Led end-to-end GTM campaign for a B2B Parts & Service digital platform — coordinating Sales, Digital, and Partner teams across the full campaign lifecycle from planning to closure. Drove adoption among top 10 strategic accounts through targeted demand generation, outbound campaigns, and enablement materials, achieving a 5–6% lift in parts purchase volume within the first campaign cycle.
Marketing Specialist – Product & Insights at 3M (TSD & AdMD) (2021-09 – 2022-07)
- Built enterprise buyer personas and campaign intelligence frameworks in collaboration with R&D and Engineering — strengthening demand generation messaging for C-level and IT decision-maker audiences across lifecycle stages. Directly informed digital campaign strategy and content for technical B2B buyers.
- Used Power BI and Oracle Eloqua to analyse campaign effectiveness, measure pipeline contribution, and refine audience segmentation — enabling data-driven demand generation decisions and portfolio prioritisation.
- Tailored outbound campaign messaging to buyer readiness and competitive context, improving content relevance, engagement rates, and lead-to-opportunity conversion.
- Managed end-to-end webinar initiatives for B2B technical audiences — coordinating production, promotion, and post-event follow-up to drive engagement and pipeline contribution. Developed content and distribution strategies for digital activations aligned to campaign objectives and audience segmentation.
Senior Executive – Marketing & Sales at Rajdeep Infotech (2019-04 – 2021-09)
Owned end-to-end B2B demand generation programs generating 100+ qualified leads at ~10% conversion through targeted outbound campaigns, account-based outreach, and integrated multi-channel digital campaigns — advising Sales leadership on pipeline coverage gaps and prioritisation. Developed persona-specific messaging that improved lead quality and reduced sales-cycle time; built S&OP forecasting and pricing/positioning frameworks from competitive research.
Product Manager at Ador Powertron Limited (2017-04 – 2019-04)
Achieved 18% revenue growth in year one through sharp positioning, segmentation, and GTM execution for new B2B industrial product introductions.
- Led end-to-end new-product introduction (market readiness, target segments, launch collateral, cross-functional coordination) and grew channel-partner sales 10% across multiple geographies.
- Represented the company at national and international trade shows, industry events, conferences, and webinars to enhance brand visibility, build strategic relationships, and identify new business opportunities.
