Meghali Jambulkar

MBA candidate with cross-industry experience in Brand Management, Strategy & Consulting, and Customer Insights, with hands-on exposure to market research, competitive benchmarking and stakeholder analysis. Experienced in translating customer and market insights into actionable business initiatives, with strong skills in data-driven problem-solving, strategic thinking, and business analysis.

Brand Management Intern - UltraTech Cement (Aditya Birla Group)

(2026-04 - 2026-06)

• Led a BTL transformation study, running a 100-respondent VoC exercise across 7 districts and 5 categories to assess brand perceptions
• Traced the brand funnel leak to Loyalty, with brand index falling from 7.2 to 4.7, shaping focused initiative for customer retention outcomes
• Decomposed brand avoidance drivers: 40% price, 30% competitor schemes, 20% contractor push across key customer segments
• Mapped the RTM chain, identifying contractors & masons as driving 57% of IHB brand choice for UltraTech within target customer ecosystem
• Flagged a conversion gap, as 4 of 5 masons defaulted to Ambuja despite ~58% UltraTech usage, revealing a gap between usage and preference
• Converted findings into 12 strategic initiatives across stakeholder loyalty & customer engagement out of which 2 initiatives are adopted
• Built a TOMA roadmap, shifting marketing spend from acquisition toward Loyalty to close the funnel gap and strengthen brand preference

Strategy and Consulting Intern - Afors Consulting

(2025-11 - 2025-12)

• Benchmarked 10+ AI use cases across 4 global banks, spanning fraud detection, credit risk, customer experience, and other applications
• Analyzed AI adoption barriers across governance, compliance, cybersecurity & data, identifying enterprise level risks affecting AI deployment
• Positioned AI governance as a strategic enabler, linking effective risk controls with broader AI adoption and transformation across banking
• Converted findings into a 19-page advisory report and a 5-point AI transformation framework, providing recommendations for AI adoption

Graphic Design Intern - Pixxel FX

(2023-06 - 2023-07)

• Developed 12+ branding solutions using typography and visual storytelling, building distinct brand identities across client projects
• Leveraged Photoshop and Illustrator across 5+ sectors, achieving 95% first-draft approval and maintaining 98% brand guideline compliance

Exploration Geologist Intern - Mineral Exploration Corporation Limited (MECL)

(2018-06 - 2018-07)

• Supported a 900 sq. km coal exploration project using GIS mapping, remote sensing, and detailed field surveys to assess geological conditions
• Validated field data across sites & consolidated findings into structured insights, supporting resource viability assessments & future exploration

Admin, Synergy, Official Dance Troupe - IIM Sambalpur

(2025-07)

• Managed overall coordination for Synergy, the official dance troupe of IIM Sambalpur, overseeing team activities, rehearsals, & event participation
• Oversaw member onboarding, practice schedules, event planning and internal communication, ensuring smooth coordination & timely execution

MBA - Indian Institute of Management, Sambalpur (2027)

M.Sc. (Geology) - Geology - Sant Gadge Baba Amravati University (2019)

B.Sc. - Government Madhav Science College (2017)