Menaka Sekar

Results-driven SEO Executive and Digital Marketing professional with 1 year of hands-on experience in search engine optimization, social media marketing, and graphic design. Passionate about driving organic growth, boosting brand visibility, and crafting compelling digital experiences that convert. Eager to take on greater challenges and deliver measurable impact in a fast-paced marketing environment.

Graphic Designer - Software Plus Solutions Pvt. Ltd - Chennai, TN

(2025-05)

• Designed comprehensive branding materials including logos, banners, brochures, and business cards that strengthened brand identity and visual consistency.
• Created visually compelling graphics for websites, social media platforms, and marketing campaigns, driving higher audience engagement and brand recognition.
• Utilized industry-standard design tools including Adobe Photoshop, Illustrator, Canva, and Figma to deliver high-quality, print-ready, and digital design assets.
• Produced dynamic motion graphics and short promotional videos for digital marketing campaigns, enhancing content performance across online channels.

SEO Executive - Software Plus Solutions Pvt. Ltd - Chennai, TN

(2025-05)

• Conducted keyword research using Google Keyword Planner to identify high-volume, low-competition keywords and mapped them to relevant pages for content optimization.
• Optimized on-page elements including meta titles, meta descriptions, canonical tags, XML sitemaps, and schema markup using the AIOSEO plugin on WordPress.
• Submitted URLs and sitemaps via Google Search Console for indexing, monitored crawl coverage reports, and resolved indexing errors to maintain site health.
• Tracked keyword rankings, CTR, impressions, and average position through Google Search Console and Agency Dashboard, preparing weekly performance reports for clients.
• Executed off-page SEO activities including directory submissions, article writing, and social media optimization to build a quality backlink profile.

Social Media Marketing - Software Plus Solutions Pvt. Ltd - Chennai, TN

(2025-05)

• Created, scheduled, and published engaging content including graphics, reels, carousels, and stories aligned with brand guidelines and marketing objectives.
• Planned and managed Meta Ad campaigns (Facebook & Instagram Ads) including campaign setup, audience targeting, budget allocation, and performance monitoring.
• Developed and executed social media strategies across Facebook, Instagram, LinkedIn, and YouTube, resulting in increased brand visibility and audience growth.

Bachelor of Mathematics - Mathematics - Bharathidasan University (2021 - 2024)