Merlin Paul

A self-driven content creator with roots in Kerala's D2C brand scene since 2018, Merlin has built a quiet but consistent body of work — on-camera, behind-the-scenes, and in the strategy room. She conceptualizes, shoots, and delivers content that converts, having collaborated with some of the most recognized direct-to-consumer brands in Kerala and produced work that has collectively millions of views on social media. With a natural eye for visual storytelling and an instinct for what audiences respond to, she is now channeling her freelance experience into a full-time creative career.

Merlin is eager to grow within a structured, high-performance team and contribute meaningfully across social media, content production, and brand campaigns.

Content Shoot Assistant – Part Time 2025 at Adsmagnify (2025-04 – Present)

• Participated in content shoots for brand campaigns executed by Adsmagnify in Bangalore, a performance marketing agency.
• Delivered consistent, camera-ready outputs within fast-paced production timelines.

Part-Time Model & On-Camera Talent 2025 at Varanchi (2025-10 – 2025-04)

• On-boarded as part-time model for Varanchi's brand shoots and digital campaigns.
• Collaborated with the creative team to maintain brand identity across reels, static posts, and product stories.
• Brought personality-driven performance to product videos, contributing to higher engagement metrics.

Freelance Content Creator at Freelance (2018 – Present)

Over seven years, built an independent portfolio of content work across some of Kerala's top D2C brands — spanning skincare, fashion, food, and lifestyle.

• Conceptualized video ideas from brief to execution — scripting hooks, planning shots, coordinating with brand teams, and reviewing final cuts.
• One produced reel crossed 2 million+ views organically, demonstrating proven ability to create thumb-stopping content.
• Worked on and off across brands as talent, creative lead, and idea partner — comfortable in front of the camera and alongside the crew.
• Maintained strong, repeat relationships with brand founders and creative directors, testament to reliability and professionalism on set.

Healthcare & Diagnostic Lab (Contract Role) | Lab Operations & Admin Support at UNIBIOSYS BIOTECH RESEARCH LABS, SPECIALITY DIAGNOSTIC LABORATORIES (2022 – 2024)

• Managed daily administrative and documentation workflows in a fast-paced clinical environment — honing organisational rigour, attention to detail, and multi-tasking ability.
• Coordinated scheduling, records management, and inter-departmental communication, skills directly transferable to agency production coordination.
• This period doubled as a foundation-builder — reinforcing discipline, structure, and process thinking that now inform Merlin's approach to content timelines and deliverables.

MSc in Biochemistry – Kristu Jayanti College, Bengaluru (2023 – 2025)

BSc in Microbiology – SNGIST Arts and Science College, Kochi (2018 – 2021)

Certificate in Hospital Administration – International School of Skill Development (2022 – 2022)