Milind Goratela
Lead UX / Product Designer
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About
Lead UX / Product Designer with 10+ years of experience designing SaaS, IoT, Blockchain, AI, FinTech, and eCommerce products. Expert in end-to-end product design, stakeholder collaboration, cross-functional leadership, and building scalable, user-centered experiences. Proven track record of creating products from scratch, mentoring designers, and delivering measurable business outcomes.
Experience
Lead UX / Product Designer at Cygnet.One (2022-01 – Present)
- NFT Marketplace (Blockchain, FinTech): Designed a USD-powered athlete-fan NFT platform with no crypto wallet required, driving 3× sales and 68% fewer user errors through a simplified purchase experience.
- Command Pro (IoT): Designed a smart hunting platform, improving camera onboarding, subscription management, and remote device experiences, contributing to 27% growth in app-driven revenue.
- Enterprise SaaS Platforms: Designed end-to-end experiences for Capital Planning and Investment Management platform (FinTech), Succession Management System, Social Platform for Employees, and AI Assistant, simplifying complex enterprise workflows and reducing task completion time by 30–50%.
- RideOn Mobile App (B2B): Redesigned a commercial vehicle service app, resulting in 40% higher user adoption and 22% improvement in conversion rate.
- Design Leadership: Mentored 5+ designers, established scalable design systems, and led UX delivery across IoT, SaaS, Blockchain, and AI products.
Senior UX/UI Designer at Inextrix Technologies Pvt. Ltd. (2018-09 – 2022-01)
- VoIP Products: Designed end-to-end web and mobile experiences used by global telecom providers.
- UX Optimization: Conducted usability testing and A/B testing to improve product adoption and conversion.
- Design Standards: Created reusable UI components, improving design consistency and delivery speed.
UX/UI Designer at Invock Pvt. Ltd. (2018-03 – 2018-09)
- Inventory & POS Platform (FinTech): Built a responsive web and mobile platform for SMB inventory and billing, achieving ~40% user adoption and retention.
- Product Design: Delivered user flows, prototypes, and production-ready UI in collaboration with developers.
UX/UI Designer at CodeCrunch Infotech (2015-07 – 2018-03)
- eCommerce Solutions: Designed user-centric shopping experiences for multiple eCommerce platforms, improving customer journeys and conversion opportunities.
- Web & Mobile Products: Delivered responsive designs for information portals and the Bahai Calendar mobile application, enhancing usability and engagement.
- Front-end Implementation: Contributed to responsive website development using HTML, CSS, and JavaScript, ensuring seamless design-to-development execution.
Web Designer at TheAppGuruz (2014-09 – 2015-07)
- Designed responsive websites and implemented UI using HTML, CSS, and JavaScript.
Education
Bachelor of Engineering in Computer Engineering – Gujarat Technological University (GTU) (2010 – 2014)
