Growth Ground Lead at FYN MOBILITY (2026-07 – Present)
Lead ground growth initiatives for driver acquisition, app onboarding, partnerships and local market expansion.
- Within the first month, developed a free-gas incentive idea to drive driver app downloads and referrals.
- Moved the idea toward a B2B partnership model instead of relying only on the ₹30-per-download acquisition approach; initiated the GAIL Gas partnership opportunity.
- Approximately 80% of targeted partnership contracts are close to completion.
Assistant Marketing Manager at RYAN INTERNATIONAL ACADEMY (2025-12 – 2026-07)
Managed marketing budget and drove revenue growth through multi-channel marketing and customer acquisition initiatives.
- Managed approximately ₹20 Lakhs marketing budget and contributed to approximately ₹2 Crore revenue delivering ~10× revenue impact against marketing investment.
- Contributed to 140+ admissions in 4 months through multi-channel marketing, local partnerships, lead generation and sales conversion.
- Built partnerships with preschools, tuition centres and sports academies; executed apartment activities for local customer acquisition.
- Executed banners, hoardings, sunpack posters, pole boards, newspaper insertions and other local brand-awareness activities.
- Created customer-review videos and digital marketing content; executed WhatsApp campaigns and broadcast blasts for lead engagement.
- Worked on parent referrals and coordinated with admissions, vendors and external partners to improve conversion.
Assistant Manager at ALLEN DIGITAL (2024-11 – 2025-12)
Worked on school integration and B2B school partnerships.
- Worked on school integration and B2B school partnerships through the School Integration Program (SIP).
- Generated and qualified relevant leads for product demos through school outreach.
Academic Counsellor at VEDANTU (2023-07 – 2024-09)
Generated revenue through lead counselling and conversion, executed B2B partnerships and managed post-sales engagement.
- Generated approximately ₹1.08 Crore revenue from ₹1.5 lakh leads within 3 months through counselling and conversion.
- Created inbound leads through targeted WhatsApp blasts and structured lead qualification; worked with callers to qualify leads and improve conversion.
- Achieved 72 NEET Long-Term enrolments, with 60 students reporting to class.
- Executed B2B marketing through NEET-centre partnerships to generate relevant JEE leads.
- Managed counselling, follow-ups and post-sales engagement across the enrolment journey.
Process Specialist – Sales & Post-Sales Retention at BYJU'S (2022-04 – 2023-05)
Managed customer acquisition, conversion, retention, onboarding, renewals and retention activities across multiple districts.
- Started in Sales, managing customer acquisition, conversion.
- Moved into Post-Sales, Retention, managing customer relationships, onboarding, renewals and retention activities.
- Handled retention and customer engagement across three districts: Coimbatore, Erode and Salem.
- Supported upselling and cross-selling through customer insights, structured follow-up and relationship management ₹8 lakh monthly Retention target.
Customer Care Collections Senior Representative at NTT DATA (2021-12 – 2022-02)
Handled customer service and collections processes.
- Handled customer service and collections processes following training in US-based insurance operations.
