Mohan Raj

Marketing and Growth professional with 4+ years of experience across sales, customer acquisition, retention, lead generation, B2B partnerships, ground/BTL marketing, digital engagement, GTM execution and revenue growth. Strong experience connecting field and digital initiatives with sales conversion, customer lifecycle and measurable business outcomes.

Growth Ground Lead at FYN MOBILITY (2026-07 – Present)

Lead ground growth initiatives for driver acquisition, app onboarding, partnerships and local market expansion.

• Within the first month, developed a free-gas incentive idea to drive driver app downloads and referrals.
• Moved the idea toward a B2B partnership model instead of relying only on the ₹30-per-download acquisition approach; initiated the GAIL Gas partnership opportunity.
• Approximately 80% of targeted partnership contracts are close to completion.

Assistant Marketing Manager at RYAN INTERNATIONAL ACADEMY (2025-12 – 2026-07)

Managed marketing budget and drove revenue growth through multi-channel marketing and customer acquisition initiatives.

• Managed approximately ₹20 Lakhs marketing budget and contributed to approximately ₹2 Crore revenue delivering ~10× revenue impact against marketing investment.
• Contributed to 140+ admissions in 4 months through multi-channel marketing, local partnerships, lead generation and sales conversion.
• Built partnerships with preschools, tuition centres and sports academies; executed apartment activities for local customer acquisition.
• Executed banners, hoardings, sunpack posters, pole boards, newspaper insertions and other local brand-awareness activities.
• Created customer-review videos and digital marketing content; executed WhatsApp campaigns and broadcast blasts for lead engagement.
• Worked on parent referrals and coordinated with admissions, vendors and external partners to improve conversion.

Assistant Manager at ALLEN DIGITAL (2024-11 – 2025-12)

Worked on school integration and B2B school partnerships.

• Worked on school integration and B2B school partnerships through the School Integration Program (SIP).
• Generated and qualified relevant leads for product demos through school outreach.

Academic Counsellor at VEDANTU (2023-07 – 2024-09)

Generated revenue through lead counselling and conversion, executed B2B partnerships and managed post-sales engagement.

• Generated approximately ₹1.08 Crore revenue from ₹1.5 lakh leads within 3 months through counselling and conversion.
• Created inbound leads through targeted WhatsApp blasts and structured lead qualification; worked with callers to qualify leads and improve conversion.
• Achieved 72 NEET Long-Term enrolments, with 60 students reporting to class.
• Executed B2B marketing through NEET-centre partnerships to generate relevant JEE leads.
• Managed counselling, follow-ups and post-sales engagement across the enrolment journey.

Process Specialist – Sales & Post-Sales Retention at BYJU'S (2022-04 – 2023-05)

Managed customer acquisition, conversion, retention, onboarding, renewals and retention activities across multiple districts.

• Started in Sales, managing customer acquisition, conversion.
• Moved into Post-Sales, Retention, managing customer relationships, onboarding, renewals and retention activities.
• Handled retention and customer engagement across three districts: Coimbatore, Erode and Salem.
• Supported upselling and cross-selling through customer insights, structured follow-up and relationship management ₹8 lakh monthly Retention target.

Customer Care Collections Senior Representative at NTT DATA (2021-12 – 2022-02)

Handled customer service and collections processes.

• Handled customer service and collections processes following training in US-based insurance operations.

B.E. in Automobile Engineering – New Horizon Engineering (2017 – 2020)

Diploma in Automobile Engineering – Muthayammal Polytechnic College (2014 – 2017)