Mohit Batheja

E-commerce SEO specialist with deep focus on AEO/GEO and Technical SEO, experienced in marketplace environments. Skilled in Product Catalog Management, Conversion Rate Optimization, Answer Engine Optimization (featured snippets, voice search, FAQs), and Structured Data & Schema for AI visibility. Proven capability in SEO strategy, keyword-to-entity mapping, crawlability/indexing controls, and site architecture to improve organic performance across Google, Bing, and Amazon.

SEO Team Lead - W3Era Digital Marketing Company

(2025-02 - 2025-08)

• Managed multiple national and international e-commerce SEO client projects end-to-end.
• Optimized product catalog and category pages to improve discoverability and relevance.
• Owned SEO strategy, KPI tracking, and performance reporting using GA4 and Google Search Console.
• Executed technical SEO and content SEO initiatives that improved organic traffic by 70% for select accounts.
• Coordinated with content, development, and marketing teams to implement changes and measure impact on conversion goals.

SEO Assistant Manager - Tractor Junction Group (Tractor Junction, Tractor Guru, Truck Junction, Infra Junction)

(2019-01 - 2025-02)

• Progressed from SEO Specialist → SEO Team Leader → SEO Assistant Manager over 6 years, expanding e-commerce strategy and team leadership.
• Executed enterprise-level SEO strategies for marketplaces, driving up to 40% organic traffic growth and 35% revenue growth year-over-year.
• Conducted competitor and keyword analysis to map content to buyer intent, improving keyword rankings by 15%.
• Optimized on-page and product catalog listings to lift CTR by 30% and conversion rate by 25%.
• Designed and implemented backlink strategies, increasing domain authority by up to 50%.
• Analyzed GA4 and GSC data to identify ranking gaps, recommend content changes, and present strategies to stakeholders.

MBA - Laxmi Devi Institute of Engineering & Technology

B.Com - Jain Commerce College