Ankur Saini

SEO Specialist with 4+ years of experience driving organic growth for Enterprise, E-commerce, SaaS, Healthcare, and Real Estate brands. Specialized in Technical SEO, AI Search Optimization, website migrations, and scalable SEO systems, with hands-on experience improving crawlability, indexation, Core Web Vitals, and AI search visibility across Google AI Overviews, ChatGPT, and Gemini. Currently building and scaling indiatravelexplorer.com as a live SEO experimentation project focused on Technical SEO, topical authority, and AI search visibility

Digital Project Executive (SEO) at DAU Agency (June 2024 - June 2026)

• Led end-to-end Technical SEO strategy for enterprise websites across E-commerce, Healthcare, SaaS, and Real Estate, including Voltas, improving crawlability, indexation, Core Web Vitals, and organic visibility. Owned SEO strategy for AC, Water Cooler, Water Dispenser, Geyser, and Offer pages by developing keyword clusters, AI-assisted content outlines, and collaborating with cross-functional teams to execute scalable SEO initiatives.
• Developed keyword strategies, AI-assisted content workflows, topic clusters and semantic SEO frameworks using search intent, competitor analysis and topical authority to improve organic search performance.
• Increased Ozokart's organic performance to 119K clicks and 12.4M impressions through technical SEO, crawl optimization, internal linking, semantic content architecture and collection page optimization.
• Managed end-to-end SEO strategy and execution for 8+ enterprise client websites, collaborating with stakeholders, developers, designers, and content teams to deliver measurable organic growth. (including Ozokart, Voltas, Lespetits, Uretouch, Sreestudio, Gradright, O P Jindal Global University, Firefox Bike.)
• Successfully led the WordPress-to-Shopify migration for Les Petits, overseeing redirect mapping, canonical implementation, crawl validation, XML sitemaps, and post-migration SEO monitoring to ensure a seamless transition.
• Built GA4, Google Search Console and Looker Studio dashboards to monitor traffic, keyword rankings, conversions and client KPIs for monthly reporting.
• Implemented AEO and Generative Engine Optimization (GEO) strategies through topic clustering, collection pages and AI-assisted content optimization, contributing to approximately ₹2 lakh in attributed sales from ChatGPT and Gemini within five months.
• Collaborated directly with enterprise stakeholders and development teams to prioritize SEO fixes, release validation, and post-deployment monitoring across multiple large-scale websites.

SEO & SME at CRM Masters (March 2023 - December 2023)

• Developed SEO strategies for high-intent B2B SaaS keywords including Zoho Consulting Partner, Zoho Partner, Salesforce Partner and Salesforce Implementation Partner targeting international markets across the US and UK.
• Increased monthly organic traffic from 600 to 1200 and qualified inbound leads from 30 to 60 through technical SEO improvements, schema optimization, metadata enhancements, heading optimization and commercial landing page optimization.
• Ranked multiple high-commercial-intent keywords from Page 3 to Top 3 positions including Zoho Consulting Partner, Zoho Authorised Partner, Salesforce Partner and Salesforce Implementation Partner, contributing to high-ticket international client acquisition.
• Collaborated with content writers, developers, and SEO team members to improve website performance and search visibility.
• Led and mentored a cross-functional team of four digital marketing professionals, assigning SEO tasks, reviewing deliverables, and ensuring timely execution of organic growth initiatives.

SEO Executive at Propzilla Infratech Pvt. Ltd. (February 2022 - March 2023)

• Managed end-to-end organic growth and SEO lifecycle for high-value real estate portals, driving organic visibility for diverse commercial and residential builder projects for luxuryresidences.in and propzilla.in
• Built and optimized programmatic SEO landing pages for premium real estate projects including DLF Camellias, DLF Aralias, TARC Tripundra, M3M 65 Avenue and Golf Estate using reusable HTML templates and project-specific content. Improved keyword rankings for premium real estate projects in Top 3 position on SERP.
• Managed server-level deployment of SEO landing pages using FTP, ensuring faster publishing and maintaining URL structure across large-scale project launches.
• Optimized.htaccess rules to eliminate duplicate URLs caused by trailing slash variations, significantly improving indexation quality and increasing organic traffic by approximately 50%.
• Improved qualified leads from 40 to 110 through technical SEO, local SEO, landing page optimization and keyword mapping.
• Performed technical SEO audits, page optimization, schema implementation, and Core Web Vitals improvements.

Bachelor of Commerce in B.Com – Govt. PG College, Hisar (2017-01 – 2020-01)