Mohit Dobhal

Highly experienced Google & Meta Ads Specialist with over 11 years of expertise in managing, optimizing, and scaling high-budget ($100K+/month) paid advertising campaigns, integrating rigorous attribution and tight tracking to drive lead quality. Proven track record in driving significant e-commerce sales and high-intent lead generation by owning landing pages and form performance to lift conversion rate through A/B testing and data-driven reporting. Adept at remote collaboration, precise time tracking, and seamless communication while leading media buying across marketing media channels, including retargeting strategies and rapid creative/offer installation to accelerate campaign launches.

Senior Paid Media Manager - ROI Mantra - Noida, India

(2015-12)

Managed and optimized high-budget campaigns across Google Ads, Meta Ads, and Bing PPC, regularly exceeding monthly budgets of ₹1Cr+ (~$112K+)

• Directly boosted e-commerce sales for multiple clients (Zivame, Melorra, Max Labs) through innovative media buying and funnel strategies, optimizing landing pages to lift conversion rate and ROI by 30% with tight attribution and tracking in place
• 50% YOY
• Collaborated closely with creative teams to produce engaging ad content, using structured A/B testing and retargeting to improve CTR and conversion rates while informing audience–creative fit
• Leveraged Google Analytics, Meta Business Suite, GA4, and Firebase via Google Tag Manager to implement event tracking and attribution, building dashboards for reporting that informed strategic decisions
• Conducted comprehensive keyword analysis and audience segmentation, applying smart bidding with retargeting and lookalikes to maximize reach and conversions across marketing media
• Stayed current with emerging trends, regularly adjusting strategies to maintain competitive advantage in fast-evolving markets.

Paid Media Executive - Wildnet Technologies - Noida, India

(2015-02 - 2015-11)

Handled daily management and optimization of Google Ads and Bing PPC campaigns

• Conducted detailed keyword research, bid management, and ad copy optimization while building landing pages and installation-focused funnels, running A/B testing and reporting to improve conversion rate
• Delivered regular performance analysis and reporting, identifying opportunities for enhanced profitability.