Mohit Pal

Built a listener-to-creator acquisition funnel across WhatsApp and push notification campaigns, increasing daily book creations by 40% from ∼500/day to ∼700/day across the US, Nigeria, India, and Philippines. Launched a premium author acquisition program from scratch, onboarding 40 new authors and generating $460K+ in revenue through structured sourcing, evaluation, contracting, and onboarding. Scaled a fast-track author onboarding program by analyzing 2,000+ writer leads and driving 500+ contracted authors through cross-functional execution.

Associate Growth Manager at Pocket FM (2025-09 – Present)

• Built a listener-to-creator acquisition funnel across WhatsApp and push notification campaigns, increasing daily book creations by 40% from ∼500/day to ∼700/day across the US, Nigeria, India, and Philippines.
• Launched a premium author acquisition program from scratch, onboarding 40 new authors and generating $460K+ in revenue through structured sourcing, evaluation, contracting, and onboarding.
• Scaled a fast-track author onboarding program by analyzing 2,000+ writer leads and driving 500+ contracted authors through cross-functional execution.
• Managed end-to-end production and experimentation for a top premium fantasy audio series, growing monthly revenue by 84% from $125K to $230K and improving portfolio revenue contribution from 7.34% to 8.39%.
• Resolved 800+ writer-support queries in 7 days, reducing backlog to zero and cutting SLA from 4 days to 1 day through query bucketing, ownership mapping, and reusable SOPs.

Senior Business Associate at Meesho (2024-05 – 2025-08) Women Apparel | Comfortwear & Activewear

• Identified free-size SKUs as a key driver of high returns and low retention in Sleepwear; rolled out a new sizing scale across 35% of high-return SKUs, improving ratings by 6% and reducing returns by 0.4pp. • Organised a platform-wide Yoga Day Sale for Women’s Activewear, driving an 8% increase in daily new transactors and 58% YoY GMV growth through improved category discovery. • Managed a team of 5 associates to source trend-led selection for Activewear, improving category search orders by 2pp.

Senior Business Associate at Meesho (2024-05 – 2025-08) Mobiles & Accessories | Smartphone Launch & Category Ops

• Launched Smartphones on Meesho by setting up order, listing, pricing, returns, and payout workflows for 600+ high-value SKUs, enabling 200+ weekly orders.
• Identified INR 11 overcharging per Mobile Covers order and led a cross-functional P&L correction, resulting in a 15% increase in daily orders.

Decision Analytics Intern at EXL Service (2023-05 – 2023-07)

• Built a one-click credit reporting solution for financial institutions using TransUnion bureau data of 1M+ US consumers, improving report processing efficiency by 75% using Python.

Product Operations Fellow at Better Capital (2023-01 – 2024-01)

• Built a $750K startup credits program and onboarded 20+ partners (Microsoft, Asana, HubSpot, Qapita), strengthening portfolio support and founder access to growth tools.

B.Tech. in Chemical Engineering, Minor in Mathematics – Indian Institute of Technology Guwahati (2020 – 2024)