Mokshada Jadhav

Brand Marketing professional with 4+ years of experience in 360-degree campaign execution, BTL & retail activations, cross-functional collaboration, and vendor & agency management. Currently driving brand marketing for WOW MOMO across Pune — managing store promotions, influencer onboarding, brand partnerships, and monthly performance reporting. Experienced in working with Operations, SCM, and Finance teams to align brand activity with business objectives.

Proficient in MS Office, marketing dashboards, and AI tools for content workflows.

Senior Marketing Executive – Brand & Retail Marketing at WOW MOMO (2025-06 – Present)

• Plan and execute store promotions, influencer visits, and marketing activations across multiple Pune outlets to improve brand visibility and customer footfall
• 360 Campaign Support: Plan and execute integrated BTL, in-store, OOH [hoardings on highway, bus shelter adv., mall branding & kiosk, airport marketing, standees and promotional installation] across multiple Pune outlets to drive brand visibility.
• Assisted in influencer outreach and coordination for marketing campaigns and brand promotions.
• Monthly Reporting & Planning: Prepare monthly marketing reports covering ADS (Average Daily Sales), footfall trends, campaign performance, and spend-vs-budget analysis; maintain brand activity calendars aligned with overall marketing strategy.
• Managed vendor and agency relationships for marketing campaigns, store launches, and brand activations
• Handled purchase orders, quotations, invoices, and budget approvals to ensure smooth project execution.
• Competitor Analysis: Conduct regular market and competitor research to identify brand opportunities and refine campaign messaging.
• Campaign Briefs & Feedback: Brief internal and external teams on campaign requirements; review deliverables and provide structured feedback to ensure on-brand, on-time execution.

Business Development & Brand Marketing Executive at Talentika (2024-10 – 2025-05)

• Developed B2B marketing collateral — presentations, pitch decks, and product documents — to effectively communicate brand offerings to key decision-makers.
• Conducted market research and competitor benchmarking to sharpen brand positioning and identify new business opportunities.
• Managed social media marketing and SaaS content strategies to improve brand reach and generate qualified leads.
• Collaborated with cross-functional teams to align marketing campaigns with sales and business development objectives.
• Used AI tools including ChatGPT for content ideation, speeding up campaign development cycles.

Sales & Marketing Officer at Arya Vaidya Pharmacy (2023-12 – 2024-09)

• Planned and executed integrated marketing campaigns across digital and offline channels to boost brand visibility and market penetration.
• Prepared monthly campaign performance reports and Excel dashboards to track spend, ROI, and consumer engagement data.
• Built and maintained client relationships, identifying upsell and cross-sell opportunities to support revenue growth.
• Collaborated with sales and product teams to align marketing efforts with business objectives and seasonal promotions.
• Conducted market research and competitor analysis to refine brand messaging and campaign targeting.

Management Trainee at ElasticRun (2022-02 – 2023-11)

• Worked across operations, logistics, and supply chain functions — building a strong foundation in cross-functional collaboration and stakeholder management.
• Prepared operational performance reports and quarterly review decks to support management decision-making.
• Collaborated with city-level teams to streamline processes and meet business targets consistently.

MBA in Marketing & International Business – IICMR, Pune (2020-09 – 2022-09)

Bachelor of International Business Management in International Business Management – BYK College, Nashik (2017-06 – 2020-03)