Monalisa Basumatary

13+ years of experience in Content Strategy, SEO, B2B/B2C Marketing, and Brand Communications. Skilled in content planning, thought leadership, organic growth, lead generation, and multi-channel campaigns across web, blogs, email, landing pages, and social media. Data-driven content strategist focused on audience engagement, brand visibility, and conversions.

Senior Executive Marketing at TeamLease Services Limited (2022-09 – Present)

• Generated over Marketing Qualified Leads (MQLs) month-on-month through integrated digital marketing campaigns.
• Improved MQL-to-SQL conversion rate by 25% through strategic audience segmentation, campaign optimization, and targeted communication.
• Developed comprehensive SEO-driven Content Marketing Strategy, including blogs, newsletters, case studies, web pages, landing pages, and email campaigns, implementing Content Calendar Management.
• Contributed to 40K+ monthly organic visits through SEO-driven content strategy and on-page optimization.
• Collaborated with design, sales, and leadership teams to execute impactful brand communication and BB Marketing campaigns.
• Created compelling content assets aligned with lead nurturing and employer branding objectives, leveraging Marketing Automation Platforms.

Freelance Content Writer & Editor at Freelance Content Writer & Editor (2016-03 – 2022-09)

• Partnered with diverse brands and organizations including Vakilsearch, Topcem Cement, GMDA, Procyon, and Manas National Tiger Project.
• Created SEO-focused blogs, articles, website copy, social media content, marketing communication, and brand storytelling assets.
• Delivered content specifically aligned with industry-specific audience engagement and digital growth goals.
• Managed content editing, proofreading, and optimization to improve readability, search visibility, and brand consistency.

Senior Executive Content Development at Ticketgoose.com (2016-07 – 2016-11)

• Developed SEO-optimised website and email marketing content to improve user engagement and digital visibility.
• Standardized brand voice and communication across all digital platforms.
• Collaborated with marketing and product teams to support customer acquisition campaigns.

Senior Content Writer at Sulekha New Media Pvt. Ltd. (2013-07 – 2016-05)

• Increased organic traffic by 40% through targeted SEO-focused content development and optimization.
• Led backlink acquisition and on-page SEO initiatives to strengthen website rankings and improve search engine performance.
• Produced engaging digital content for business listings, marketing campaigns, and platform communication.

Content Writer at Symbiotic Infotech Pvt. Ltd. (2011-02 – 2013-07)

• Created real-time content for SMS alerts, updates, and communication campaigns.
• Developed concise, audience-focused messaging for high-volume digital communication.
• Write scripts for artist for radio productions.
• Transliterate scripts.

Fashion Content Writer at Net Avenue Pvt. Ltd. (2010-10 – 2011-02)

• Drafted 150 SEO-friendly e-commerce product descriptions and category content in a month.
• Optimised category content with keyword-focused copy to improve search visibility.
• Built site links and product catalogues.

Masters in Journalism & Mass Communication – Pondicherry Central University

Bachelors in English (Honours) – Guwahati University