Mrinal Singh

Salesforce Developer & Administrator

Talent

INMember since August 18, 2026

Apex Classes & TriggersSOQL & SOSLFlow BuilderProcess BuilderWorkflow RulesFormula FieldsValidation RulesIntegrationCustom Objects & FieldsMaster-Detail & Lookup RelationshipsPage LayoutsRecord TypesData LoaderData Import WizardSandbox ManagementProfilesPermission SetsRole HierarchyOWDSharing RulesField-Level SecuritySalesforce Sales CloudReports & DashboardsPipeline ManagementLead LifecycleKPI TrackingConversion Funnel AnalysisVS Code (Salesforce Extensions)Trailhead PlaygroundsGit

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Apex Classes & TriggersSOQL & SOSLFlow BuilderProcess BuilderWorkflow Rules

About

Salesforce Developer & Administrator with hands-on experience building end-to-end Salesforce solutions — custom objects, Apex triggers, Flow Builder automations, security architecture, and CRM analytics dashboards. Designed and deployed a full Real Estate Lead & Agent Management System on Salesforce (custom data model, automated lead routing, role-based security, KPI dashboards).

Complements

Salesforce expertise with practical use of AI assistants (ChatGPT, Claude) to accelerate research, troubleshooting, and self-directed technical learning.

Salesforce Trailhead

Adventurer — 25,000+ points across Admin and Developer-Beginner trails.

Targeting Salesforce Certified

Administrator (ADM-201) — Q1 2026.

Brings a rare edge: 2+ years as a daily Salesforce Sales Cloud end-user, bridging the gap between developer configuration and real-world adoption.

Experience

Salesforce CRM Operations — Sales Operations Executive - Upgrad

(2025-06 - 2025-12)

Salesforce Sales Cloud ownership: Managed 100+ active leads end-to-end — contact data, activity logs, follow-up scheduling, and data hygiene through regular audits.
Built custom Salesforce reports and dashboards for conversion funnel analysis; identified high-intent lead segments, improving outreach efficiency.
Defined field standards and lead-status workflows in Salesforce that were adopted team-wide as the system-of-record for marketing–operations handoffs.
Identified data-quality gaps in the lead lifecycle and proposed field-level validation rules, which were subsequently implemented in the org.
Used AI assistants (ChatGPT, Claude) to research Salesforce automation patterns and best practices, accelerating design and troubleshooting of lead-status workflows and Flow Builder logic.

Salesforce CRM Administrator (Operational) — Sales Operations Executive - PrepCA

(2025-03 - 2025-06)

Owned Salesforce lead record management — categorisation, status workflows, and structured follow-up scheduling across outbound calling campaigns.
Analysed lead-source and conversion data using Salesforce reports to pinpoint highest-converting channels; reallocated outreach effort to improve qualified-lead rate.
Maintained data integrity across 500+ lead records through systematic deduplication and field-update protocols.
Applied AI assistants for rapid research on lead-conversion best practices and Salesforce report configuration, speeding up problem-solving on outbound campaign analytics.

Salesforce Power User — Sales Executive - BYJU'S

(2022-06 - 2024-03)

Used Salesforce Sales Cloud daily as primary CRM — captured lead qualification data (educational background, interests) and ran personalised, conversion-optimised outreach.
Tracked personal conversion rates and revenue metrics via Salesforce reports and dashboards; self-diagnosed performance gaps and adjusted follow-up cadence accordingly.
Contributed to a 10% team sales increase through disciplined pipeline management and structured follow-up in Salesforce.
Identified workflow gaps in lead tracking; proposed process improvements that were adopted across the team — demonstrating hands-on understanding of CRM configuration needs.