Murshid Seikh

B2B channel sales professional with 5 years of experience managing a 20–25 dealer network for a Tata Steel/Tiscon authorised distributor. Promoted from Assistant Area Sales Officer to Area Sales Officer for consistent performance. Led a management-assigned digital adoption initiative that grew platform usage from 0% to 83% across the dealer network, now contributing 40–50% of monthly sales target achievement — recognised with a company-wide "Best in Initiative Adoption" award.

Skilled in order management, demand generation, dealer relationship management, and digital payment enablement.

Area Sales Officer at Shri Ram Multicom (Authorised Distributor of Tata Steel) (2024-04 – Present)

• Manage B2B order taking, demand generation, and account relationships across a portfolio of 20–25 dealer accounts in Paschim Bardhaman territory
• Achieved monthly sales targets in 6–7 of 12 months, sustaining consistent delivery despite seasonal demand fluctuations typical of construction-material distribution
• Championed dealer adoption of the Tata Aashiyana digital purchase platform, growing usage from 0% to 83% across the dealer network; Aashiyana-driven sales now contribute 40–50% of monthly sales target achievement — recognised with the "Best in Initiative Adoption" award (2025)
• Drive lead generation and conversion through structured client visits and meetings, directly supporting territory revenue delivery
• Educate B2B clients on digital payment adoption, improving transaction turnaround and reducing cash-handling dependency across the dealer base
• Communicate monthly schemes and pricing updates to all 20–25 dealer accounts, driving awareness and uptake of promotional offers
• Review and explain B2B transaction statements with clients, resolving discrepancies and strengthening long-term account trust

Assistant Area Sales Officer at Shri Ram Multicom (Authorised Distributor of Tata Steel) (2021-08 – 2024-03)

• Supported order processing and CRM management for the territory's dealer network, ensuring accurate demand tracking ahead of promotion to Area Sales Officer
• Assisted in client lead generation and meeting coordination, contributing to overall territory sales performance
• Facilitated early client transition to digital payment methods, improving transaction efficiency
• Gathered field insights from client and mason meetings to inform sales strategy and target planning

Bachelor of Business Administration in BBA – Kalinga Institute of Industrial Technology (Online) (2026)

Computer Operator and Programming Assistant in COPA – Ausgram II Govt. ITI (NCVT) (2018)

Higher Secondary in Class XII – Santinagar H.S. Vidyamandir, W.B.C.H.S.E. (2017)