Nalin Aggarwal

A dynamic professional achieving organizational goals in an environment of growth & excellence by leveraging skills, knowledge, and effective leadership; targeting assignments as a D2C, Ecommerce & Quick Commerce Growth Hacker, preferably in the FMCG or BPC sector. A solution-driven professional offering over 10 years of extensive experience as a Growth lead, predominantly in the Fashion, FMCG, Beauty & Personal Care, Skincare, Hygiene, and QSR domains.

• Rich exposure in building and executing strategies to enhance customer acquisition, retention, and overall brand presence online across D2C, Quick Commerce, and Marketplaces.
• Led the organic app downloads increase by optimizing product & retention communication, leading to a growth of 52% from 38% in terms of app revenue contribution.
• Business Turnaround Specialist recognized for maximizing revenue opportunities through effective analysis, rate management, optimal performance management, and D2C strategies; achieved a 32% increase in conversion rate, driving 41% revenue growth at House of Chikankari in FY 2024.
• Scaled Pee Safe & Furr revenue by 188% by lifting DRR 1.71x across the product portfolio through a restructured marketing funnel across Quick Commerce and E-commerce.
• Significantly enhanced customer repeat behaviour by increasing the 3-month repeat rate from 19% to 27% and the 6-month repeat rate from 37% to 45% through audience segmentation, personalized customer journeys, and resolving process inefficiencies.
• Rich exposure in executing competitor analysis / data analysis by keeping ahead of market trends and competitor moves.
• Track record of consistently exceeding targets, driving team performance, delivering sustainable growth, exceptional customer satisfaction, and a positive impact on revenue generation and conversion rates.
• Acquired in-depth understanding of route-to-market mechanisms & operating procedures of E-commerce and Quick Commerce business.
• Consumer-obsessed & ROI-driven professional with skills in Digital Analytics, Digital Marketing & SEO, and Google Analytics, with a strong capability to analyze, identify opportunity, and improvise ideas to maximize potential.
• Unique blend of leadership with capabilities in motivating teams and maintaining deliverables as per the defined guidelines.

AVP - Growth at Sereko (2026-04 – Present)

Reason for Switch from previous org: Health concerns – nausea, migraine Why looking out now?: Company is descaling due to funds constraint

• Onboarded and scaled the Quick Commerce channel from ground up, taking the from 0 to 30L monthly revenue run rate within 5 months.
• Improved marketing efficiency of Amazon, Flipkart & Nykaa to deliver ROAS of 3 and above continuously
• Grew Nykaa from 8L of revenue to a 20L monthly revenue channel
• Built a healthy ROAS of 2+ on quick commerce for niche BPC brand

D2C Lead at Redcliffe Hygiene Private Limited (Pee Safe, Furr & Domina) (2025-11 – 2026-03)

Reason for Switch from previous org: Wanted to grow something from scratch

• Grew D2C revenue by 188% by scaling Daily Run Rate (DRR) by 1.71x across the Pee Safe & Furr product portfolio through category-level growth planning and disciplined channel execution.
• Launched and scaled the Foot Care Kit on D2C, taking it from launch to a steady 100 units/day sales velocity through targeted positioning, bundling, and performance marketing.
• Rebuilt the marketing funnel across Quick Commerce and E-commerce to lift brand impressions and demand capture, resulting in ~2x growth in Net Revenue across channels.

Senior Manager – D2C Growth at Quest Retail Private Limited (The Body Shop, Boddess, Avon & International Brands) (2024-11 – 2025-11)

Reason for Switch from previous org: Management pushed out senior leaders all at once

• Led the App Growth charter without spending money to enable app downloads, resulting in app downloads increase by 65% on a monthly basis.
• Improved Online CRM by targeting segmented audiences with personalized messaging journeys, which led to Retention Marketing contribution increasing from 20% to 39% mark — a 95% increase in revenue contribution for D2C.
• Incorporated Flash Sale strategy at TBS, which led to covering 80% revenue coverage in 20% of days of the month.
• Initiated the revival of the dead marketplace channel — Boddess — with a growth of 11% month-on-month through performance & retention marketing.

Growth Manager (D2C Lead) at House of Chikankari (2024-05 – 2024-10)

Reason for Switch from previous org: Explored new category

• Implemented detailed audience segmentation for automated journeys, reducing manual effort by 22% and driving a 17% increase in additional revenue.
• Established the Branding & Growth team, setting clear KRAs and instilling a revenue-focused mindset. Partnered with agencies and teams to optimize performance and retention marketing, resulting in a 24/7 reporting structure.

Product Manager (Acting D2C Lead) at Wholsum Foods Pvt. Ltd. (Slurrp Farm & Mille) (2022-02 – 2024-05)

Reason for Switch from previous org: Wanted to get into Revenue Side

• Steered a 73% YoY increase in D2C growth from Feb '22 to Jul '23, with a 92% surge in new customer acquisition and a 37% decrease in CAC, achieving a 4x ROAS.
• Innovated the 'Slurrp Farm Grand Sale,' resulting in a 5x revenue increase during the sale period.
• Achieved a 56% increase in abandoned cart conversions by establishing processes for the Customer Service Team, enhancing conversions through WhatsApp (18%), one-on-one calls (37%), and bulk and international orders (71%).

Senior Quality Engineer (BA @ Pizza Hut India) at Crestech Software Systems Pvt. Ltd. (2017-09 – 2022-02)

• Identified bugs across platforms for Pizza Hut India and advanced to a role focused on strategizing, designing, and implementing business processes while collaborating with the CXO suite and senior stakeholders.
• Managed online ordering assets as a Business Analyst and Product Owner for Pizza Hut India, redefining user stories and flows by addressing journey leakages across all platforms (Mobile Site, Desktop, Android, and iOS Apps).
• Recommended and led the implementation of a separate menu mechanism for the website, app, and aggregators, reducing order cancellations due to ad-hoc menu changes and enhancing efficiency. This parallel system reduced deployment and testing time for new products by 4 business days.

Management Trainee at Nalin Industries Pvt. Ltd. (2016-06 – 2017-09)

• Directed the installation of new machinery, improving output quality and speed, which enhanced monthly manufacturing capabilities and increased company revenue from INR 45 Cr to INR 54 Cr.

MBA (PGPGM) – S.P. Jain Institute of Management & Research (2024 – 2026)

B.Tech. in Computer Science – Guru Gobind Singh Indraprastha University (2016 – 2016)