Naresh Jhariya
Revenue-driven Digital Marketing Leader with 15+ years of experience scaling B2B manufacturing and marine brands across 75+ countries
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About
Revenue-driven Digital Marketing Leader with 15+ years of experience scaling B2B manufacturing and marine brands across 75+ countries. Proven track record of transforming marketing from a cost center into a measurable growth engine through data-driven performance campaigns, funnel optimization, and sales-aligned execution. Expert in global campaign strategy, SEO/SEM, CRM integration, and AI-powered marketing tools. Recognized with 3 consecutive National Awards of Excellence (2014–2016).
Experience
Senior Manager – Marketing Communications (Digital & Non-Digital) - Glydus - Nagpur, India
(2023-02)
- Architected and led end-to-end digital marketing strategy directly tied to revenue targets, scaling brand presence across 75+ international markets.
- Designed and executed performance marketing campaigns targeting high-intent B2B audiences via LinkedIn, Google Ads, Amazon, and SEO channels.
- Improved lead quality and conversion rates through systematic sales funnel analysis and optimization, increasing revenue contribution from marketing.
- Built multi-channel go-to-market strategy integrating SEO, paid search, social, and CRM for global market penetration.
- Leveraged AI tools to automate campaign reporting, audience segmentation, and content personalization at scale.
Director - Adbird India - Nagpur, India
(2019-11)
- Founded and led a full-service digital marketing agency, managing end-to-end client strategy, team operations, and business development.
- Delivered measurable ROI-driven campaigns across SEO, paid media, and social for diverse industry clients.
Vice President – Digital Marketing - Zavron Finserv - Maharashtra, India
(2020-10 - 2022-07)
- Led comprehensive digital marketing strategy including web, SEO/SEM/ASO, social media, display advertising, lead generation, and app download campaigns.
- Measured and reported on all campaign performance against ROI and KPI goals; identified opportunities to optimize client campaign effectiveness.
- Managed content strategy, on-page SEO efforts, and multi-platform social media initiatives across Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
- Empowered cross-functional team collaboration and mentored junior marketers in performance analysis and growth strategy.
Digital Marketing Manager - Cirkled In - United States (Remote)
(2022-07 - 2022-10)
- Managed digital marketing for a US-based student portfolio platform, driving user acquisition through targeted campaigns.
- Executed data-driven content and paid media strategies to grow platform visibility and student engagement.
Head of Digital Marketing - Catalyzers Eduventures India Pvt. Ltd. - Indore, India
(2022-10 - 2023-01)
- Led digital marketing function for an edtech company, overseeing SEO, paid campaigns, and content strategy.
General Manager - Polo Amusement Nagpur Pvt. Ltd. (Fun N Food Village) - Nagpur, India
(2013-02 - 2019-06)
- Directed traffic growth strategies, SEO, content distribution, Google Ads, and social media campaigns for 3 amusement/water parks across India and Tashkent, Uzbekistan.
- Leveraged Google Analytics to monitor site performance, set KPIs, and identify content improvement opportunities; developed monthly SEO reporting dashboards for senior leadership.
- Created and executed solution-based digital execution plans anchored in analytics data to achieve business goals.
Vice President - Edisphere Software Pvt. Ltd. - Nagpur, India
(2016-12 - 2017-11)
- Managed global digital projects from concept to live monitoring for an EDI software company serving clients in the US, UK, Hong Kong, Singapore, and South Africa.
- Developed backend tracking URLs to measure campaign ROI; implemented strategies that improved CTR and conversion rates.
- Mentored teams in KPI analysis using Google AdWords and Google Analytics.
CEO & Co-Founder - Human Brain Education Pvt. Ltd. - Nagpur, India
(2010-08 - 2013-02)
- Founded and led an education company running mega events in partnership with top national newspapers (Lokmat, Patrika) across Maharashtra, Rajasthan, and MP.
- Organized memory development seminars and workshops nationally, scaling operations and brand partnerships.
Education
Diploma - Electrical Engineering - Government Polytechnic College Nagpur (1995 - 1998)
