Senior Marketing Manager at Decvilla Interiors LLP (2026-04 – Present)
- Marketing Strategy & Campaign Management, Campaign optimisation
- Drive performance marketing with a focus on CPL, ROI, and conversion optimization
- CRM Implementation & Automation
- Oversee website, SEO, social media, and content marketing
Marketing Manager at Discover Resorts Pvt Ltd (2025-02 – 2025-06)
- Managed branding and marketing for Discover Resorts' three properties in Khandala, Karjat, and Pali.
- Led the Pali resort launch, including go-to-market strategy, event planning, and promotional rollout.
- Oversaw influencer campaigns, content strategy, and performance-driven social media advertising.
- Coordinated cross-property campaigns to maintain brand consistency and maximize digital and on-ground reach.
- Tools Used: Zoho CRM (lead and campaign management), Influish (influencer marketing), Interakt (WhatsApp communication), Meta Ads (social media advertising and optimization).
Marketing Manager at Edvance preschools pvt ltd (2022-12 – 2025-02)
- Spearheaded branding, digital strategy, and parent engagement for PAN India centers.
- Successfully executed online campaigns, residential activations, and corporate tie-ups.
- Developed and managed curriculum-related content for social media, festive campaigns, and admissions marketing.
- Led initiatives to enhance brand visibility across high-intent parent communities and real estate societies.
Key Account Manager / Digital Marketer at NeuroTags (2019-10 – 2021-05)
- Designed and executed digital strategies across platforms based on target audience behavior.
- Handled SEO, analytics, content creation, and performance reporting.
- Contributed to blog edits, case studies, and UI/UX optimization.
Account Manager at Rivalogic Technologies (2017-12 – 2018-07)
- Point of contact for project coordination, client communications, content updates, and web integrations.
- Assisted in marketing automation, campaign management, and social media handling using tools like Hootsuite.
- Conducted periodic reviews with stakeholders and ensured timely reporting.
PR & Marketing Executive at The Sun Siyam Irufushi (Maldives) (2017-09 – 2018-03)
- Managed influencer marketing programs and barter deals for a 5-star island resort.
- Created digital content, IG stories, and travel vlogs; drove brand visibility in luxury travel niche.
- Built online reputation on TripAdvisor and Agoda via ORM techniques.
Senior Analyst - Social Media at Global Market Insights (2016-05 – 2017-08)
- Ran full-funnel digital campaigns using SEO, SEM, and display advertising.
- Conducted A/B testing, generated KPIs, and optimized ad spends.
- Identified audience trends and managed social media presence for industry reports.
Social Media Marketing Consultant at Express Digital Systems FZE, Dubai (2015-10 – 2016-05)
- Managed PPC campaigns (Google Ads), SEO audits, social ads, and content calendars.
- Supported client acquisition and retention via CRM and lead nurturing.
- Executed email marketing using MailChimp and performed web analytics
Digital Marketer at Meraki Marketing Services (2018-08 – 2019-08)
- Managed a portfolio of B2B and B2C clients, overseeing project timelines, budgets, and deliverables.
- Led brainstorming sessions with clients, helped in creative ideation, and coordinated with internal teams to meet expectations.
- Played a crucial role in nurturing existing relationships and up-selling new services.
Software Engineer at HSBC GLT Software Development (2010-09 – 2014-11)
- Developed and supported Java applications, participated in architecture planning, and wrote design docs.
- Collaborated with global teams and managed junior developers.
- Awarded "Star Performer" for consistent delivery and innovation.
