Neha Mane

Market Research and Market Intelligence professional with 6+ years of experience, including 1.5+ years in Sales & Marketing and 5+ years in Market Research. Experienced in end-to-end primary and secondary research, market sizing, forecasting, competitive intelligence, and strategic analysis across Chemical & Materials and Electrical/Power Management domains. Delivered 30+ market research projects, including 10 end-to-end projects for Eaton across North America, with expertise in competitive benchmarking, market segmentation, TAM/SAM/SOM, trend analysis, SWOT, PESTLE, and Porter's Five Forces.

Proficient in Excel, PowerPoint, Microsoft Copilot Researcher/Analyst, and developing expertise in Power BI.

Market Research Analyst - Eaton Technologies Pvt Ltd. - Pune

(2024-08)

• Conducted end-to-end market research across Power Quality Monitoring, Advanced Metering Infrastructure, Monitoring Technologies, Utility Market, Surge Protection Devices, Power Monitoring Hardware & Software, and Cloud vs. On-Premises solutions for the North American market, covering market trends, competitive positioning, technologies, applications, and growth opportunities.
• Managed research requirements and collaborated with 2–3 key stakeholders ensuring alignment on project objectives, research scope, methodology, findings, timelines, final deliverables and presentations.
• Conducted competitive intelligence and competitor benchmarking across product portfolios, technologies, applications, capabilities, market positioning, and strategic developments.
• Developed market assessments covering market size, market share, market growth, segmentation, market dynamics, and forecasts for the North American market.
• Applied TAM/SAM/SOM, SWOT, PESTLE, and Porter's Five Forces frameworks to evaluate market attractiveness, competitive intensity, business opportunities, and industry dynamics.
• Began developing Power BI capabilities for data visualization and market intelligence reporting.

Research Analyst - Mordor Intelligence Pvt. Ltd. - Hyderabad

(2022-04 - 2024-07)

• Successfully contributed to 30+ market research projects across the Chemical & Materials domain, covering diverse markets including semiconductors, metals, polymers, acids & chemicals, rubber, lubricants, and other specialty materials.
• Generated Custom and Syndicated research reports covering market share estimation, market dynamics, Porter's Five Force analysis, price trend analysis, trade analysis, cost structure analysis, competitor landscape, financials, product mapping, company profiles, and client-specific custom requirements, etc.
• Developed detailed company profiles and market dynamics, including drivers, restraints, opportunities, competitive developments, and strategic initiatives.
• Addressed client research requirements and prepared custom samples, proposals, reports, and client-specific deliverables.
• Trained research associates in data mining and secondary research and guided them in developing sample reports, proposals, report descriptions, and research outputs.

Research Associate - 360iResearch - Pune

(2021-05 - 2022-03)

• Written high-level, strategic syndicated research reports that include various segments like applications, technologies, products, and geographies.
• Completed competitive mapping of the existing as well as upcoming players in that particular industry.
• Developed company profiles, and market dynamics such as drivers, restraints, and opportunities of major companies in the market, and provided analysis in the reports.

Assistant Manager - Sales - Indian Oxides & Chemicals Pvt. Ltd. - Pune

(2019-01 - 2020-09)

• Analyzed sales pipeline and projections to monitor progress against targets and support sales planning.
• Identified sales leads and supported business development through customer and market analysis.
• Prepared presentations, sales reports, proposals, quotations, and sales orders based on customer and business requirements.
• Managed data handling and reporting using SAP Business One.
• Provided sales support and customer service while coordinating customer requirements with internal teams.
• Managed customer relationships and supported ongoing customer engagement.
• Developed practical exposure to chemical products, customers, applications, and market requirements, providing a strong foundation for subsequent market research experience

MBA - Marketing - Indira Institute of Management, Pune (2019)

BE - Mechanical - PVPIT Budhgaon (2016)