Business Head - AdChronix - Noida
(2025-03)
AdChronix is a global AdTech company specializing in programmatic and non-programmatic advertising. We help publishers worldwide maximize revenue through advanced monetization solutions, seamless integrations, and transparent partnerships.
- Specialized in identifying and acquiring clients through strategic data mining and market research.
- Expertise in handling small, medium, and large publishers globally, ensuring scalable, and sustainable partnerships.
- Skilled in negotiations and deal closures, driving revenue growth while maintaining long-term relationships.
- Proven track record in publisher onboarding across diverse geographies and verticals.
- Providing seamless post-sales operational support, ensuring client satisfaction, and retention.
- Conducting AdTech training sessions to enhance publisher knowledge, streamline operations, and improve the adoption of industry best practices.
- Collaborating with leading Demand-Side Platforms (DSPs) to activate campaigns, optimize media buying, and ensure alignment with advertiser KPIs.
- Building strong relationships with Supply-Side Platforms (SSPs) for header bidding, OpenRTB integrations, and programmatic guaranteed deals.
- Managing end-to-end programmatic workflows, including deal negotiation, floor price optimization, inventory packaging, and reporting.
- Ensuring smooth technical integrations (SDKs, tags, server-to-server), and compliance with IAB standards, GDPR, and brand-safety guidelines.
- Leveraging insights from both DSPs and SSPs to maximize yield, improve eCPMs, and enhance overall monetization strategies.
Senior Manager, BD (Publisher Onboarding) - MoMAGIC Technologies Pvt. Ltd. - Noida, India
(2020-08 - 2025-03)
MoMAGIC Technologies, Pvt. Ltd. It is a data science-driven mobile tech organization with dominance in the Southeast Asia market. With more than 70 data intelligence, AI, and marketing experts in Asia, MoMAGIC Technologies is one of the leading Indian companies in the IoT and mobile AdTech solutions.
- Specialized in identifying and acquiring clients through strategic data mining and market research.
- Expertise in handling small, medium, and large publishers globally, ensuring scalable, and sustainable partnerships.
- Skilled in negotiations and deal closures, driving revenue growth while maintaining long-term relationships.
- Proven track record in publisher onboarding across diverse geographies and verticals.
- Providing seamless post-sales operational support, ensuring client satisfaction, and retention.
- Conducting AdTech training sessions to enhance publisher knowledge, streamline operations, and improve the adoption of industry best practices.
- Collaborating with leading Demand-Side Platforms (DSPs) to activate campaigns, optimize media buying, and ensure alignment with advertiser KPIs.
- Building strong relationships with Supply-Side Platforms (SSPs) for header bidding, OpenRTB integrations, and programmatic guaranteed deals.
- Managing end-to-end programmatic workflows, including deal negotiation, floor price optimization, inventory packaging, and reporting.
- Ensuring smooth technical integrations (SDKs, tags, server-to-server), and compliance with IAB standards, GDPR, and brand-safety guidelines.
- Leveraging insights from both DSPs and SSPs to maximize yield, improve eCPMs, and enhance overall monetization strategies.
- Programmatic Publisher Development: Direct Branding Campaigns: Understand campaign details, and negotiate pricing for direct branding campaigns on a CPT, CPV, CPM, and CPC basis.
- Manage publisher, OEM outreach, and relationship management. Provide creatives and tracking links for campaign execution, and coordinate with publishers for smooth delivery.
- Led a team of 8 to achieve an annual revenue of USD 200,000 through strategic client management and business development initiatives.
- Generate invoices, ensure payments, and provide campaign reports to ensure target success.
- Manage publisher relationships with top OEMs (VIVO, OPPO, Xiaomi, TCL, Huawei, NOKIA, LAVA, and Samsung) for app, web, and m-web ad inventories. Also, handling top premium publishers in India.
- Impart knowledge of programmatic operations, IAB compliance, GDPR, and ad format handling.
- Identify new opportunities for OEMs to increase daily revenue. Collaborate with Account Managers to develop growth strategies for key accounts.
- Onboard premium publishers in India, MENA, Bangladesh, and Pakistan for Header Bidding, ORTB, Push Notification, Video Inventory, and Tag-Based.
- Media Buying.
- Lead and mentor a team of programmatic account managers. Develop and implement training programs to enhance team knowledge and skills.
- Foster a culture of collaboration, innovation, and continuous improvement.
- Selling to Agencies and Direct Clients (Delhi/NCR) Pitching multiple performance and branding models: CPL, CPC, CPA, and CPM campaigns, and onboarding them for Apoxy.
- Prospected and handled brands like Bits Pilani, Lufthansa, SBI, Amex, Kent, Iffco Tokio, Religare, Airtel, Monster, TOEFL, and Policy Bazaar.
- Maintaining good relationships with clients, negotiating prices based on various models, and ensuring clear agreement on campaign KPIs and other terms and conditions.
- Coordinating delivery, tracking, and number confirmation.
Deputy Manager North Asia - AsiaVille Interactive Pvt Ltd - Noida, India
(2019-09 - 2020-06)
AsiaVille is a media-tech company reaching over 150 million monthly users across local languages through our interactive and gamified app, AyeVee, our social media touchpoints, and across OTT platforms. We believe in a future defined by disruptive entertainment experiences, powered by the strength of our IP.
- Selling to Agencies and Direct Clients (Delhi/NCR)
- Pitching multiple performance and branding models: CPL, CPC, CPA, and CPM campaigns, and onboarding them for Apoxy.
- Prospected and handled brands like Bits Pilani, Lufthansa, SBI, Amex, Kent, Iffco Tokio, Religare, Airtel, Monster, TOEFL, and Policy Bazaar.
- Maintaining good relationships with clients, negotiating prices based on various models, and ensuring clear agreement on campaign KPIs and other terms and conditions.
- Coordinating delivery, tracking, and number confirmation.
Relationship Manager - HT Media - Gurgaon, India
(2019-01 - 2019-06)
Shine.com is the most innovative and second-largest online job portal in India. Founded in 2008, over the past decade, Shine.com has become a prominent name in the recruitment industry. The popularity of the portal is evident from the fact that it has crossed the 3.4 crore candidate landmark and has more than 3 lakh latest job vacancies from leading companies on the site.
- Selling to Agencies and Direct Clients (Delhi/NCR). Pitching multiple performance and branding models, emailers, verified CPL, CPL campaigns, and onboarding them for Shine.com.
- Clients' real estate is handled by Nirala, Gaur City Group, Park Centra, Squareyards, Outsourcing, and Y-Axis.
- Handling Immigration Clients: The Chopras, IACT Global, Abhinav Outsourcing, and Y-Axis.
- Handling Automobile Clients: Hyundai and Audi.
- Acquire clients and sustainable business relations with the advertiser and ad agencies.
- Handling all agencies in Delhi/NCR, and also handling direct clients in Pan India.
- The clients with whom I was closely working are IndiraIVF, Rummy Villa, Ace2three, Classic Rummy, Gates Foundation, Panasonic, TVS two-wheelers, and Motorola.
- Building good relationships with clients and working closely with the team for deliverables.
- Responsible for managing all facts of the sales cycle, including: prospecting, presenting, negotiating, and closing the sale. Proactively identify new business prospects needs, marketing and advertising objectives and budget cycles through extensive research
Senior Associate Digital Adsales - Amarujala Web Services Pvt Ltd - Noida, India
(2016-04 - 2018-04)
The fastest-growing media house in the print and digital sectors in the vernacular space, amarujala.com is the flagship digital property of Amar Ujala Publications Ltd.
- Client and Agency Management: Handling North region agencies and direct clients for branding business, maintaining strong relationships with top agencies and brands like GroupM, Omnicom, Dentsu Aegis, Nestlé, Unilever, MyGovt, Google Hindi, and Coca-Cola.
- Digital Campaign Strategy and Execution: Plan, develop, manage, and execute digital campaigns, leveraging consumer insights to drive transactions and revenue growth.
- Data Analysis and Optimization: Analyze consumer and company data to evaluate campaign performance, and implement improvements.
- Market & Demographic Insights: Understand market dynamics, demographic profiles, and evolving consumer behavior to inform strategy.
- Analytics & Reporting: Utilize Google Analytics to track performance, monitor trends, and measure campaign success.
- Business Development: Handle existing clients while identifying and pursuing new business opportunities.
- Market Research & Sales Planning: Conduct market research, develop and update sales plans periodically based on market trends and insights, and report quarterly to management for analysis and approval.
- Revenue & Accounts Management: Ensure timely clearance of client dues, and coordinate with accounts and operations teams to resolve any issues.
- Client Communication and Coordination: Share campaign concepts and ideas with clients and agencies, and coordinate with operations for technical and campaign details.
Marketing Executive Digital Adsales - SMX Eventures Pvt Ltd - New Delhi
(2015-05 - 2016-04)
- Revenue Generation: Drive revenue by selling digital advertising solutions, including programmatic, native platforms, video, mobile solutions, and exclusive billboard advertising on WeTransfer.com.
- Client and Agency Relationship Management: Build and maintain strong relationships with leading agencies such as Isobar, GroupM, OMD, Resultrix, Starcom, Cheil, IA, Reprise, and others.
- End-to-End Campaign Management: Coordinate meetings, manage clients and agencies, and serve as the central point of contact between delivery teams and clients for campaign tracking, reporting, and billing.
- Market Mapping & Target Achievement: Strategically map the market to identify opportunities, and consistently achieve set targets.
