Neha Vijayan

Creative Director with 10+ years of expertise in branding, social media strategy, marketing, website and packaging design, and digital campaigns. Pioneered the use of Generative AI to create stunning visuals for high-impact brochures. Experienced in print and digital media, having worked with Indian banks, beauty, jewellery and fashion brands.

Skilled in storytelling, directing shoots, and leading creative teams. Strong understanding of performance, influencer marketing, with a focus on audience-driven design and data-backed creative strategies that drive measurable results.

Creative Director - Vastramay - Thane

(2026-04)

• Lead end-to-end creative strategy aligned with business, brand, and marketing objectives.
• Developed and executed social media content strategy, launching original content IPs and fostering cross-brand collaborations to boost engagement.
• Conceptualise and execute high-performing performance marketing campaigns, including sale campaigns, A/B testing, discount-led creatives, styling-led ads, and conversion-focused content.
• Collaborate with performance marketing, merchandising and marketing teams to improve CTR, ROAS and conversions.
• Managed photoshoot production from concept development through post-production, ensuring alignment with brand vision and marketing objectives.
• Drove AI-powered content creation by generating product imagery from mannequins and flat lays, creating AI models through prompt engineering to enhance creative workflow.
• Ensure premium visual storytelling across online and offline channels.
• Created strategic direction for retail space enhancements.

Creative Director - 7C Culture - Thane

(2020-10 - 2025-02)

• Led high-impact digital campaigns, boosting brand recognition and engagement.
• Directed photoshoots for fashion, beauty, and jewelry brands, ensuring brand consistency.
• Spearheaded a major tech rebranding, increasing customer loyalty and engagement.
• Enhanced digital presence through website redesigns, improving UX and aesthetics.
• Developed creative briefs and timelines for seamless project execution.
• Created engaging digital campaigns and branding assets to strengthen brand identity and audience engagement.
• Designed social media ads, emailers, and performance marketing creatives to enhance brand visibility for banking, retail, jewelry, and hospitality clients.
• Executed daily operational tasks to ensure smooth workflow.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Completed day-to-day duties accurately and efficiently.

Junior Visualiser - Loylty Rewardz - Mumbai

(2017-11 - 2020-03)

• Designed branding materials for diverse clients across various industries.
• Developed branding, print and digital designs for events, exhibition graphics, and social media while managing client relationships.
• Collaborated with cross-functional teams to create engaging visual content.
• Developed user-friendly layouts for digital and print media projects.
• Curated social media feeds with compelling copy and visuals, strengthening brand identity.
• Conceptualized and executed campaign designs tailored to target audiences.
• Designed and implemented movie marketing strategies, driving audience engagement and success.
• Developed personal branding strategies for celebrities, elevating their digital presence and public image.
• Applied performance marketing insights to craft audience-centric designs and concepts, ensuring campaign success.
• Created AI-generated images for print media.
• Produced high-impact trailers and promotional content from concept to completion.
• Launched and Strategized campaigns for hotels at various locations via influencer marketing.

Graphic Designer & Visualiser - ISDI - Mumbai

(2015-08 - 2017-02)

• Designed branding materials for diverse clients across various industries.
• Developed branding, print and digital designs for events, exhibition graphics, and social media while managing client relationships.
• Collaborated with cross-functional teams to create engaging visual content.
• Developed user-friendly layouts for digital and print media projects.

B.F.A. - Sir J.J. Institute of Applied Arts (2014)

Foundation - L.S. Raheja School of Arts (2010)

H.S.C. - V.K. Krishna Menon College (2009)

S.S.C. - S.M.V School (2007)