Creative Director
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Brand, content, and creative strategy leader with 15+ years of global experience shaping purpose-driven brands across lifestyle, wellness, retail, fashion, and hospitality sectors. My work focuses on building brands that connect culture, design, and community into cohesive digital and physical experiences. A mixed-media artist whose work has been exhibited internationally in London, Singapore, and Italy, I also founded House of An Bu, a fashion-lifestyle label blending art, design, and storytelling.
Head of Digital Content & Brand Strategy at Shankara Naturals (USA), where I lead content strategy, community engagement, and performance-driven brand narratives.
Head of Digital Content & Brand Strategy at Shankara Naturals (USA) (2024-01 – Present)
At Shankara, I lead creative content, and digital strategy for a premium Ayurvedic skincare brand.
Chief Creative Director at Dubai Art Supplies Brand (2022-07 – 2023-12)
Rebranded the business across digital and offline touchpoints; uplifted sales through high-converting campaigns and packaging design.
VP, Creative Director at Anvis Digital (2021-10 – 2022-05)
Creative Director at Marching Ants Pvt. Ltd. (2021-07 – 2021-10)
Spearheaded 360° fashion campaigns for Vero Moda, Jack & Jones, and Only. Led visual storytelling across product lines.
Chief Brand Designer at Spardha School of Music (2020-12 – 2021-04)
Led a complete brand identity revamp—covering UI/UX, social media, website, packaging, and merchandise design.
Chief Brand Designer at Sare Food (USA) (2020-04 – 2020-11)
Rebranded and repositioned a food delivery platform based in St. Louis, U.S.A. market; drove engagement through targeted design and packaging refresh.
Founder & CEO at House of An Bu (2017-02 – 2023-02)
Built a global artistic lifestyle brand from the ground up; led everything from concept to commerce including exhibitions and online growth.
Chief Creative Officer at Think Why Not (2015-07 – 2016-07)
Led the entire creative department; digital and experiential strategy across brands like Enchantico, ICICI, and Lemon Tree Hotels. Created high-impact pitches and platforms.
Associate Creative Director at Sapient Nitro (2014-07 – 2015-07)
Handled a growing team and introduced in-house innovation campaigns. Directed high-visibility digital projects for Taj Hotels group.
Creative Controller at Soho Square (Ogilvy & Mather) (2013-10 – 2014-08)
Directed campaign and award work for Vespa, ITC, Bajaj, and the BJP 2014 national election campaign.
Brand Partner (Art) at BBH India (2011-10 – 2012-10)
Focused on strengthening digital offerings for important brands like, Red Bull, Skoda, World Gold Council's AZVA and more.
Creative Group Head at Tribal DDB (2011-02 – 2011-10)
Worked on brands like Adidas, Lakmé, and McDonald's; brought tech-art innovation into digital campaigns.
Freelance Artist & Consultant at Self-employed (2009-03 – 2011-02)
Showcased work globally (Singapore, London, Italy); worked with Absolut Vodka and led experimental design collabs.
Sr. Graphic Designer at Marching Ants (2006-08 – 2009-01)
Executed multi-brand digital and print campaigns for Reebok, Pantaloons, NDTV, Reliance, and more.
BFA in Visual Communication – KVB Institute of Technology
Diploma in Visual Communication – Cambrian College of Applied Arts
Screen Printing – Sophia College
