Udisha Kumar

Brand, content, and creative strategy leader with 15+ years of global experience shaping purpose-driven brands across lifestyle, wellness, retail, fashion, and hospitality sectors. My work focuses on building brands that connect culture, design, and community into cohesive digital and physical experiences. A mixed-media artist whose work has been exhibited internationally in London, Singapore, and Italy, I also founded House of An Bu, a fashion-lifestyle label blending art, design, and storytelling.

Currently

Head of Digital Content & Brand Strategy at Shankara Naturals (USA), where I lead content strategy, community engagement, and performance-driven brand narratives.

Head of Digital Content & Brand Strategy at Shankara Naturals (USA) (2024-01 – Present)

At Shankara, I lead creative content, and digital strategy for a premium Ayurvedic skincare brand.

• Lead digital storytelling and content ecosystem for a premium Ayurvedic skincare brand, shaping positioning across social and digital platforms
• Conceptualize and direct high-performing static and video creatives across Meta and Google, delivering strong engagement and ROI
• Built and launched the brand's affiliate ecosystem—partner outreach, onboarding journeys, campaign assets, and collaboration frameworks
• Revitalized the Ayurvedic webinar program, growing attendance from 10 to 70+ participants while integrating landing pages, sales journeys, and post-event engagement
• Designed conversion-focused landing pages and webinar funnels using Unbounce and Klaviyo
• Lead a distributed team of designers, editors, and animators while supporting cross-department brand initiatives

Chief Creative Director at Dubai Art Supplies Brand (2022-07 – 2023-12)

Rebranded the business across digital and offline touchpoints; uplifted sales through high-converting campaigns and packaging design.

VP, Creative Director at Anvis Digital (2021-10 – 2022-05)

• Lead and mentored a team of 15+ people that included the Art & Copy
• Developed social media and creative strategy for various clients like Pregakem, Roche Bobois and more
• Built IPs and scaled team output across digital and social

Creative Director at Marching Ants Pvt. Ltd. (2021-07 – 2021-10)

Spearheaded 360° fashion campaigns for Vero Moda, Jack & Jones, and Only. Led visual storytelling across product lines.

Chief Brand Designer at Spardha School of Music (2020-12 – 2021-04)

Led a complete brand identity revamp—covering UI/UX, social media, website, packaging, and merchandise design.

Chief Brand Designer at Sare Food (USA) (2020-04 – 2020-11)

Rebranded and repositioned a food delivery platform based in St. Louis, U.S.A. market; drove engagement through targeted design and packaging refresh.

Founder & CEO at House of An Bu (2017-02 – 2023-02)

Built a global artistic lifestyle brand from the ground up; led everything from concept to commerce including exhibitions and online growth.

Chief Creative Officer at Think Why Not (2015-07 – 2016-07)

Led the entire creative department; digital and experiential strategy across brands like Enchantico, ICICI, and Lemon Tree Hotels. Created high-impact pitches and platforms.

Associate Creative Director at Sapient Nitro (2014-07 – 2015-07)

Handled a growing team and introduced in-house innovation campaigns. Directed high-visibility digital projects for Taj Hotels group.

Creative Controller at Soho Square (Ogilvy & Mather) (2013-10 – 2014-08)

Directed campaign and award work for Vespa, ITC, Bajaj, and the BJP 2014 national election campaign.

Brand Partner (Art) at BBH India (2011-10 – 2012-10)

Focused on strengthening digital offerings for important brands like, Red Bull, Skoda, World Gold Council's AZVA and more.

Creative Group Head at Tribal DDB (2011-02 – 2011-10)

Worked on brands like Adidas, Lakmé, and McDonald's; brought tech-art innovation into digital campaigns.

Freelance Artist & Consultant at Self-employed (2009-03 – 2011-02)

Showcased work globally (Singapore, London, Italy); worked with Absolut Vodka and led experimental design collabs.

Sr. Graphic Designer at Marching Ants (2006-08 – 2009-01)

Executed multi-brand digital and print campaigns for Reebok, Pantaloons, NDTV, Reliance, and more.

BFA in Visual Communication – KVB Institute of Technology

Diploma in Visual Communication – Cambrian College of Applied Arts

Screen Printing – Sophia College