Nidhi Meena

I am a dedicated UX researcher and designer passionate about decoding human behavior to craft meaningful digital experiences. With a background in UX design and a year of hands-on research, I combine an eye for intuitive interfaces with deep user insights.

As a UX researcher at Myntra, I work on a variety of projects that cover both quantitative and qualitative methods, such as in-depth interviews, unmoderated tests, diary studies, and surveys. I have worked on more than 30 projects in the past year, spanning across different domains and functions, such as store front and backend supply chain management.

At Allps Digital, I worked as a UI UX designer where I built responsive design for a commercial property marketplace with location intelligence. Developed UX strategies based on market and trend research, created high-fidelity interfaces, and prototyped heavy data-driven maps to enhance location intelligence.

My background in UX design, which I developed during my bachelor's degree in fashion communication from NIFT and my master's degree in interaction design from IIT Guwahati, gives me a keen eye for smooth digital experiences and an appreciation for the power of a well-crafted interface.