Nidhi Santosh M

Led end-to-end delivery and account execution for 4 clients across ride-hailing, e-commerce, food delivery, and grocery, managing $1M+ ARR with ownership of renewals, expansion, delivery, and escalations in B2B SaaS environment. Managed senior stakeholder relationships for 20+ clients, translating ~5 business requirements per day into actionable project plans and driving 98%+ CSAT through structured success planning, QBRs, and proactive communication. Led renewals and expansion initiatives, achieving 80% revenue growth in the primary account through cross-sell opportunities.

Business Analyst at Anakin (YC S21) (2025-09 – Present)

• Led end-to-end delivery and account execution for 4 clients across ride-hailing, e-commerce, food delivery, and grocery, managing $1M+ ARR with ownership of renewals, expansion, delivery, and escalations in B2B SaaS environment.
• Managed senior stakeholder relationships for 20+ clients, translating ~5 business requirements per day into actionable project plans and driving 98%+ CSAT through structured success planning, QBRs, and proactive communication.
• Led renewals and expansion initiatives, achieving 80% revenue growth in the primary account through cross-sell opportunities.
• Led a 7-member cross-functional team using Agile practices, improving delivery accuracy to 99%+ and reducing data loss by 36%. Ensured 97%+ revenue realisation across all projects handled while maintaining a CtoR of 15% across all projects
• Drove process improvements via Google Apps Script automation, reducing manual effort by 8+ hours/month.
• Built and maintained Looker Studio dashboards to monitor data quality, delivery KPIs, and operational performance.
• Proactively managed 20+ project risks using data-driven metrics, reducing escalations and improving delivery efficiency through early mitigation.
• Designed and executed A/B testing frameworks for client-facing features, leveraging analytical insights to optimize project outcomes and user engagement across multiple client verticals.
• Leveraged Claude AI to build an HTML-based viewer for large-scale CSV and Parquet datasets exceeding Excel row limits, enabling seamless data visualization and analysis.

Business Development Intern at Flickd (2024-05 – 2024-07)

• Onboarded 5 D2C brands onto the early-stage marketplace through customer research and surveys, contributing to a 50% increase in lead generation and 10% improvement in onboarding conversion.
• Conducted market research and competitive analysis to identify industry trends and presented tailored growth strategies to founders.
• Partnered with leadership to optimize go-to-market strategies for new marketplace features, directly supporting brand acquisition goals and improving scalability.

Data Science Intern at Alcodex Technologies Pvt Ltd (2022-07 – 2022-07)

• Developed Python scripts using conditional logic to extract structured information from large JSON datasets, enabling efficient processing of data beyond conventional readability limits.

B.Tech in Materials Engineering – Indian Institute of Technology Delhi (2025-05)

Senior Secondary (CBSE) – Saraswathi Vidyanikethan Public School (2021-05)

Secondary (CBSE) – Saraswathi Vidyanikethan Public School (2019-03)