Nirmitee Rakvi

Product Designer with 3+ years of experience driving design strategy and leading key design decisions across complex B2B and B2C platforms. Skilled at diagnosing root causes behind fragmented workflows and systemic user pain points, evaluating trade-offs across business, technical, and user needs, and translating that thinking into information architecture, user journey mapping, and product decisions that hold up as a platform scales. Experienced in building design systems and reusable component libraries that reduce rework, and in applying responsive and accessible design principles aligned with WCAG 2.1 standards.

Proficient in Figma and Adobe XD, and skilled at cross-functional collaboration with engineering, product, and operations teams to ensure what ships matches design intent. Consistent track record of improving usability, adoption, and operational efficiency through measurable, outcome-driven design.

Product Designer (UI/UX) at CancerMitr (2022-11 – 2026-06)

• Led the end-to-end design of OneMi, a patient health platform that centralized treatment management, appointments, medical records, and patient support into a single digital experience.
• Conducted generative and evaluative user experience research and mapped detailed user journeys to surface systemic pain points across fragmented care journeys, directly shaping the platform's information architecture and feature prioritization.
• Achieved 40% customer adoption during beta testing and a 26% increase in direct appointment enquiries, validating product adoption ahead of full rollout.
• Guided an associate designer through the execution of final design deliverables for OneMi, reviewing UI decisions and interaction details to ensure consistency with the platform's design system and overall product vision.
• Led the end-to-end design of a centralized CRM platform that replaced fragmented workflows and manual documentation, creating a single operational workspace for internal teams.
• Reduced order processing time from seven to ten minutes down to three to five minutes, cutting turnaround time by 40% and increasing order handling capacity by 70.4%.
• Built a design system with reusable components and a scalable, responsive workflow architecture that supported multiple business functions and accommodated future feature expansion without structural rework.
• Collaborated closely with the development team throughout implementation, working alongside operations, product, and engineering stakeholders to continuously refine workflows as business requirements evolved.
• Led the complete end to end design of CanTrack, a preventive healthcare platform built for corporate health campaigns, translating complex medical information into personalized health assessments and actionable insights.
• Drove strong participation across multiple corporate campaign rollouts, with demand significant enough to require post launch infrastructure scaling.
• Supported business growth by improving user participation, contributing to new corporate partnership wins for the platform.

Independent Product Design Consultant at Freelance (2026-07 – Present)

• Redesigned the onboarding experience for new users to reduce post onboarding drop off, achieving a 34% reduction in drop off within the first week of launch, based on early data.
• Guided JumpQ's rebrand rollout, balancing the new brand direction with usability continuity for existing users.
• Leading the end-to-end web redesign and responsive design system for a UAE-based fintech platform, simplifying loan and credit discovery for first-time borrowers.
• Restructuring complex eligibility calculators and multi-step application journeys into progressive, high-conversion web flows across desktop and mobile browsers.

Bachelor of Design in Product Design – Anant National University (2018 – 2022)