Nirup Santra
Sales & Application Manager Cutting Tool Industry
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About
Results-driven Sales & Application Manager with 14+ years of experience in the cutting tool industry M/S Ceratizit India & M/S Kennametal India, spanning application engineering, key account management, dealer management, and process improvement (CPC/cost reduction). Proven ability to grow new territories from zero, manage strategic OEM accounts, lead sales & application teams, and deliver value through tooling optimization, trials, and special tool development.
Territory
Handled: East (Kolkata & Jamshedpur) and West (Pune, Kolhapur, Nashik, Aurangabad. Manufacturing industry experience 3Years RKFL & DVB
Experience
- Sales & Business Development (Direct & Dealers account)
- Application Engineering & Process Optimization
- CPC / Cost Reduction Projects
- Key Account & Relationship Management
- Team Leadership & Training (Sales team, DSE)
- Special & Customized Tool Development
- Customer Trials, Prove-outs & Troubleshooting
- Technical Presentations & Seminars
- CNC Machining process & Programming
- Design Software -Auto CAD, Solid Works, CATIA
Education
MBA in Marketing – ICFAI University | 2019
Degree in Mechanical Engineering – IME (AICTE Approved) | 2013
Diploma in Tool & Die Making – CTTC (MSME) | 2007
