Nithya Manickarajan

Result oriented business development professional with 17+ years of experience across markets in IT, software services and international education. Proven track record of driving revenue growth, developing B2B and B2C pipelines, managing international and domestic clients and leading sales teams across multiple markets. Generated over US $1 million in revenue through international student acquisition and contributed 20% to 40% YoY sales growth in a software and digital solutions business.

Known for simplifying complex business problems, developing practical solutions, building strong client relationships and delivering measurable results.

Business Development Manager - Media Clock Pty Ltd - St Kilda, VIC, Australia; Remote

(2023-06 - 2026-01)

• Contributed to 40% YoY sales growth by managing business development activities across software, digital and technology solutions.
• Led a team comprising Business Development Executives, Sales Coordinator and Data Entry Executive, overseeing sales processes, tools and daily performance.
• Managed inbound and outbound lead conversion through discovery meetings, consultative selling, negotiation and closing for mobile apps, web applications, websites, eCommerce, digital marketing and unified software solutions.
• Managed sales pipelines and follow-ups through HubSpot, progressing qualified prospects through negotiation and closure.
• Developed Statements of Work (SOWs) for application-development projects and coordinated with Business Analysts through requirements, wire framing and development stages.
• Created and implemented Standard Operating Procedures (SOPs) and streamlined project management processes to improve operational efficiency.
• Coordinated digital marketing activities across organic and paid campaigns to support lead-generation objectives.
• Managed recurring digital-marketing client payments and supported ongoing client relationships.
• Supported recruitment and onboarding of sales and operations team members.

Campaign Manager - Verticurl, A WPP Company - India; Hybrid

(2021-03 - 2023-05)

• Managed multiple B2B demand generation campaigns across APAC markets including Australia, New Zealand, Singapore, Malaysia, Hong Kong, Japan and Korea.
• Managed three to four concurrent campaigns across different countries, industries and product portfolios while working within defined budgets and timelines.
• Executed Pay Per Lead (PPL), Cost Per Effort (CPE), Data, Account Based Marketing (ABM) and event registration campaigns.
• Planned campaign workflows and setups based on Statements of Work and Purchase Orders from Fortune 500 clients.
• Trained Appointment Setters and Lead Generation Agents with required information per campaign.
• Monitored and optimized campaigns to improve lead quality, delivery performance and client outcomes.
• Coordinated Operations, Team Leaders, Agents, Data and QA teams to deliver campaign requirements accurately and on schedule.
• Managed client communication, campaign reporting and quality lead delivery across multiple international accounts.

Assistant Manager - Business Development - Texila Education and Management Services Limited - India; Onsite

(2013-08 - 2019-02)

• Generated $1Million+ in revenue through international student acquisition across 40+ countries spanning the Europe, GCC, Guyana, Asia and Africa for various oncampus, distance and online courses.
• Managed both B2B and B2C business development, including international agents, direct student acquisition, referrals and institutional partnerships.
• Recruited and developed international agents to generate student enrollments across target markets.
• Led and trained sales teams to achieve monthly enrollment and revenue targets.
• Managed lead generation and conversion activities from initial inquiry through enrollment.
• Coordinated with digital marketing teams on Google and Facebook advertising campaigns across international territories in accordance with Service Level Agreements (SLAs).
• Built referral opportunities with existing students to generate additional enrollments.
• Prepared weekly, monthly and annual Management Information System (MIS) reports for management review.

Customer Support Officer and Management Representative - Pranas Technologies Private Limited - India; Onsite

(2011-06 - 2013-06)

• Led customer support executives and supported appointment generation for software project opportunities.
• Conducted market research and database development to identify potential software customers.
• Managed customer follow ups, quotations, RFP responses and sales/marketing reporting.
• Conducted employee training and prepared performance reports for management.
• Supported ISO activities, internal audits and cross-functional process improvements.
• Developed marketing collateral, company profiles, brochures, email campaigns and corporate presentations.
• Managed client payment follow-ups and supported customer satisfaction and repeat business.

Business Development Executive and Support - Trioz Technologies India Private Limited - India; Onsite

(2006-06 - 2011-05)

• Generated leads from MNCs, corporates and SMBs for technology and embedded-systems projects.
• Executed telemarketing, email marketing and internet marketing activities to develop new business.
• Managed sales follow ups, quotations, purchase orders and invoices through the sales cycle.
• Researched and appointed distributors across India and supported international supplier coordination for embedded projects.
• Coordinated with project teams to ensure successful delivery of products and services.
• Supported recruitment, administration, international coordination and management reporting.
• Managed activities across the complete sales cycle from lead generation through order closure and delivery.

Diploma - Electronics and Communication Engineering (D.E.C.E) - Sree Narayana Guru Polytechnic College, Coimbatore, TamilNadu, India (2003 - 2006)