Brand Strategist - Togglehead - Mumbai
(2025-11)
- Assisted in developing annual brand strategies for brands such as Arvind, Brookfield Properties, and Garnier.
- Contributed to campaign planning and communication strategy for B2B brands like Allcargo Logistics and ECU Worldwide
- Worked on pitch strategy and presentation narratives for brands such as Dinshaw's, LocknLock, and Matrix Hair Professionals
- Created monthly strategy calendars with platform-wise content ideas, storytelling angles and talking points
- Conducted trend research, competitor analysis, and audience insight mining to support stronger content and campaign decisions
- Prepared client presentations and collaborated with creative, content, and account management teams during campaign planning and execution
- Supported social media and influencer strategy through content ideation, creator research, and platform-specific communication planning
Social Media Executive - Digilligent - Thane
(2025-07 - 2025-11)
- Developed brand-specific strategies for 8+ clients, directly managing 4 brands and guiding the creative direction for others.
- Conducted market research and competitor analysis to craft positioning strategies and identify growth opportunities.
- Planned, budgeted, and executed targeted Meta ad campaigns — generating 1 lakh+ in revenue for a client, boosting brand awareness, and attracting franchise inquiries.
- Created monthly content calendars and performance reports, using data insights to refine strategies and improve engagement rates.
- Produced and scripted engaging content for Letz Xplore Mumbai (an in-house brand), overseeing post-production and storytelling to maintain a strong, consistent brand identity and grow organic reach.
- Collaborated closely with clients to define brand voice and build campaigns around key events, festivals, and collaborations.
Digital Marketing Intern - Thinkbox Media
(2025-02 - 2025-05)
- Acted as the Point of Contact (POC) for the website development project of Spine Technologies, coordinating with developers and tracking deliverables.
- Executed end-to-end social media marketing for Kala Kendra - created monthly content calendars, drafted engaging captions and coordinated influencer outreach.
- Designed social media creatives and marketing assets using Canva.
- Managed and updated the Shopify e-commerce website for Synergy Tea, ensuring timely content uploads and smooth website performance.
Social Media Intern - Digimad Media House
(2024-06 - 2024-09)
- Assisted in creating engaging reels and visual content for clients' Instagram pages, focusing on increasing engagement and brand visibility.
- Developed and managed monthly content calendars tailored to brand goals for BABA Foods, Caramellas, AVIV.
- Served as a copywriter for BABA Foods and Caramellas, crafting compelling copies for Instagram, Facebook posts, and WhatsApp marketing campaigns.
- Contributed strategic and creative ideas to social media campaigns, ensuring alignment with brand identity and seasonal themes