Ojaswani Upadhayay

Principal Product Designer with 4+ years of experience designing enterprise SaaS, ERP, CRM, and AI-driven platforms. Proven track record improving product usability for 50,000+ users, optimizing complex workflows, and building scalable design systems. Specialized in UX strategy, enterprise UX architecture, and data-driven product design with strong cross-functional collaboration.

Principal Product Designer (Team Lead) at Invader Technologies (2024-07 – Present)

Led end-to-end design strategy for an Enterprise SaaS Prison Automation Platform used by 50,000+ users, improving workflow efficiency by 35% through streamlined operations.

• Led end-to-end design strategy for an Enterprise SaaS Prison Automation Platform used by 50,000+ users, improving workflow efficiency by 35% through streamlined operations.
• Architected a scalable enterprise design system with 120+ reusable UI components and design tokens, reducing development effort by 30% and ensuring consistency.
• Spearheaded AI-driven initiatives including Voice Analytics and Video Management Systems, increasing task success rates by 75% in high-security environments.
• Collaborated with AI engineers and product managers to deliver 150+ high-fidelity screens, improving cross-team delivery speed by 25%.

Product Designer at Basket Hunt (2023-07 – 2024-07)

Redesigned commerce and checkout workflows for food-tech platforms, reducing cart abandonment by 32% and improving checkout conversion by 21%.

• Redesigned commerce and checkout workflows for food-tech platforms, reducing cart abandonment by 32% and improving checkout conversion by 21%.
• Revamped the product design system with 100+ standardized UI components and delivered 80+ high-fidelity screens using Figma.
• Reduced design-to-development handoff time by 35% through improved documentation and structured workflows.

UX/UI Designer at Synram Technolab (2022-01 – 2023-07)

Designed enterprise CRM platforms and SaaS dashboards for 10+ clients, improving navigation efficiency and reducing task complexity by 25%.

• Designed enterprise CRM platforms and SaaS dashboards for 10+ clients, improving navigation efficiency and reducing task complexity by 25%.
• Facilitated 20+ stakeholder workshops and conducted usability testing that improved system adoption rates by 22%.
• Collaborated closely with engineering teams to ensure design feasibility, responsive implementation, and accessibility compliance.

Visual Designer at Amazon (2021-06 – 2021-12)

Created 150+ digital assets for integrated campaigns, maintaining 100% on-time delivery across 10+ concurrent projects.

• Created 150+ digital assets for integrated campaigns, maintaining 100% on-time delivery across 10+ concurrent projects.
• Utilized performance analytics and stakeholder feedback to improve campaign engagement by 20%.

Master's in Human Computer Interaction (HCI) – Pearl Academy, Delhi (2024)

Bachelor's in Fashion Design & Technology – Amity University (2022)