Digital Asset Coordinator - CADRAN ICP India Private Limited - Mars (Aprimo Pet care) - Mumbai India
(2025-01)
- Managed QA/QC operations for the Mars Petcare project, ensuring asset quality, metadata accuracy, and compliance within Aprimo DAM.
- Served as the primary point of contact for BAU activities, supporting daily operations and ensuring timely resolution of business-critical issues.
- Managed high-volume asset ingestion using Bulk Ingestion Tool (BIT), ensuring efficient and accurate asset onboarding.
- Supported Aprimo DAM enhancement initiatives and conducted User Acceptance Testing (UAT) to validate system functionality and business requirements.
- Administered ServiceNow tickets, troubleshooting user issues and delivering timely resolutions to maintain service excellence.
- Prepared and maintained governance reports, CCC decks, and stakeholder communications to track operational performance and project progress.
- Presented team performance metrics, operational updates, risks, and improvement opportunities to leadership and senior stakeholders.
- Designed and delivered training programs, onboarding sessions, and process documentation to drive user adoption, knowledge transfer, and process standardization across global teams.
- Conducted executive-level training sessions for senior leadership on QA/QC processes, librarian workflows, and end-to-end asset management support.
- Collaborated with cross-functional teams, including Takeda and Viatris, to align processes, share best practices, and improve operational efficiency.
Migration Operative - CADRAN ICP India Private Limited - Unilever (The Asset Bank) - Mumbai India
(2023-08-07 - 2025-01-19)
- Completed the TRESemme Migration task from downloading the Asset files, Uploading the Assets, adding the required metadata as per Content Audit Form (CAF), publishing the assets in the asset section of The Asset Bank (TAB), aligning the GTINs for the assets and creating validation report for the entire task.
- Successfully done other Brand Migrations like Knorr Migration, Malaysia Migration, Brazil Onboarding Migration, Singapore Migration, Unilever Brand Centre Migration, Shea Moisture Migration, and Degree Website migration from downloading the asset to publishing the assets on TAB.
- Completed other tasks like Duplicate Cleanup tasks, Duplicate GTIN Cleanup Task, Paraguay GTIN Alignment, Sri Lanka GTIN Realignment, Duplicate checks for file and ratio, Hero Image Cleanup task, TAB Duplicates 2013-2024, QA Spot checks, and so on.
- Conducted training on topics like TAB Test, and Quality Assurance for new joiners in the Migration Team.
- Created and presented updates for the Migration Team in the TAB Team Meeting.
- Recently lead the Liberty Nexxus Migration task. I handled the team's questions and concerns while overseeing the assignment, uploaded the assets, added the necessary metadata in accordance with the Content Audit Form (CAF), published the assets in the asset part of The Asset Bank (TAB), and created a validation report for the entire undertaking.
Migration Operative - CADRAN ICP India Private Limited - L'Oreal (Opera) - Mumbai India
(2023-07-10 - 2023-08-06)
- Asset Migration: Importing/uploading assets (images, videos or any other marketing or promotional materials) to the Digital Asset Management system and populating in the relevant metadata.
- Quality assurance of assets uploaded by the users in the Digital Asset Management system.
- Sharing the queries/queried assets with the Operations Team by way of pre-defined mail
