Principal Consultant - Sagittarius Communications
(2024-04)
- Media Relations & Outreach
- Content Creation- Media, Non –Media Initiatives
- Content Creation for Newsletter
- Ideation & Coordination of Stakeholder related initiatives
- Conducting Press Meets/Conferences/ Events
Group Head- Public Relation - ITW Playworx, Kolkata - Kolkata
(2018-05)
Entertainment, Media and Communication division of ITW Consulting Pvt. Ltd.
- Interacting with clients and understanding their communication needs
- New Business Development to grow the PR vertical
- Developing communication plans and strategy and their appropriate implementation for clients
- Brand development and planning and branding objectives
- Developing media communication (press release; press note, pitch note etc.)
- Outlining PR (media and non-media) activities for clients
- Analysis of media coverage secured for clients
- Conducting detailed media audits for clients and their competitors
- Managing press conferences
- Pitching and coordinating one-on-one interactions
- Competitive intelligence and competition analysis
- Understanding current and potential customers and new business development
- Maintain relationships with all media to ensure the most effective messaging and positioning of the organization
- Facilitating relationship building with the top management of the publications for clients
- Initiating and coordinating photo shoots
- Crisis management and appropriate communication as and when needed
- Organizing press events and roadmap events for clients
- Initiating high visibility, cross-functional & business communication initiatives
- Manage operations for national events; ensured end-to-end planning of event along with media management
Marketing Communication - Khadim India Ltd
(2022-05 - 2024-03)
- Devising yearly PR Plan as per the business objectives & marketing initiatives
- Media Relations & Outreach
- Content Creation- Media, Non –Media Initiatives, Annual Report
- Internal communication & events in coordination with HR team
- Ideation & Coordination of Stakeholder related initiatives
- Liaison with CEO, Director for media & non media initiatives
Image Manager - Perfect Relations Pvt. Ltd. - Kolkata
(2008-09 - 2018-04)
- Developed & implemented competitive plans for generating sales and expanding market; planned monthly & quarterly sales targets and motivated the team to achieve the same in the given time frame
- Acquired regular feedback on latest market trends, competition and other factors influencing sales; organized promotional campaigns as a part of brand building and market development effort
- Interfaced with clients for understanding their requirements, suggested most viable option and cultivated relations with them for securing repeat business; ensured customer delight by achieving delivery & service quality norms
- Administering PR, corporate, marketing communications & digital communications activities
- Formulating strategies; conceptualizing strategic messaging platforms
- Press releases, articles, presentations and other communication material to ensure effective marketing communication, aligned as per the business objective
- Managing internal & external communication by implementing various policies, processes & operating systems
- Designing PR strategies & campaigns; facilitating internal communications as well as employer branding initiatives
- Preparing budgets in coordination with external & internal teams while working in coordination with brand ambassadors
- Working in coordination with media partners, organizing press conferences & presentations and resolving queries from public, press & related organizations and analysing media coverage
- Creating reporting formats with daily, monthly & yearly mapping
- Extending support in ensuring strong social media presence; managing corporate communications & PR operations while ensuring brand success
- Played a pivotal role in enhancing the digital presence of organization by creating content for enhancing the customer engagement on digital platforms like Facebook, Twitter and Instagram
- Evaluated information on brand performance, market presence & brand position competition in liaison with Market Research & Consulting Agencies; facilitated distribution of information to Internal Departments & Business Associates
- Planned & executed promotional campaigns such as Conferences & Seminars, Consumer Promotions, Exhibitions and High –Profile & tailor-made events, to promote brand visibility & revenue enhancement
Public Relationship Officer - NextGen Communications - Kolkata
(2007-09 - 2008-09)
- Research and preparation of PR plans
- Maintaining cordial relations with media and networking for media intelligence
- Writing press release
- Dissemination of press communication to the media
- Organizing 1-1 interactions & select press briefings
- Article placement
- Documentation of media coverage
- Competitive intelligence and competition analysis
- Understanding current and potential customers and new business development
- Maintain relationships with all media to ensure the most effective messaging and positioning of the organization
- Facilitating relationship building with the top management of the publications for clients
- Initiating and coordinating photo shoots
- Crisis management and appropriate communication as and when needed
- Organizing press events and roadmap events for clients
- Initiating high visibility, cross-functional & business communication initiatives
- Manage operations for national events; ensured end-to-end planning of event along with media management
Client Servicing Executive - Sobhagya Advertising Services - Kolkata
(2006-01 - 2006-09)
- Interacting with clients and understanding their communication needs
- Based on client's brief different creative designs were prepared for ad campaigns in association with the creative department
- Managing press conferences
- Documenting media coverage
Executive - All Sport Management - Kolkata
(2005-11 - 2006-01)
An associate of Sobhagya Advertising
- Managing corporate events as a part of a team
- Reaching out different corporate houses for sponsorship
