Digital Marketing Manager & Operations Specialist – PPC Expert - Meta Mad Tech
(2024-02)
- Achieved Google AI Overview citations for NORMEX across three competitive B2B keywords 'Food Safety CRM', 'Food Safety Software Companies' and 'Food Safety Traceability Software' demonstrating advanced GEO (Generative Engine Optimisation) capability alongside traditional SEO rankings.
- Spearheaded SEO campaigns that scaled organic traffic from 500 to 20,000+ daily sessions for diverse clients across India, USA, Canada, and Australia.
- Conducted in-depth competitor analysis, keyword mapping, and strategic link-building using SEMrush and Ahrefs to build domain authority and outrank competitors.
- Monitored and resolved technical SEO issues via Google Search Console and Bing Webmaster Tools, maximising crawl efficiency and indexation.
- Built and launched Google Merchant Center accounts from scratch, including product feed setup, account verification, and Google Ads integration.
- Utilised GA4 and Google Tag Manager to track product-level performance, analyse KPIs (impressions, CTR, conversions, ROAS), and deliver actionable insights.
- Managed full WooCommerce tech stack on Hostinger, including payment gateway integrations (Razorpay, Cashfree APIs).
- Built automated marketing workflows in Pabbly for digital product delivery and AI-personalised follow-up sequences.
- Used AI tools (ChatGPT, DeepSeek) for market research, content ideation, ad copy generation, and landing page optimisation.
- Designed high-quality marketing assets in Canva using AI-powered image generation features for web and social media.
- Produced and managed monthly performance reports on KPIs, ROI, and funnel metrics for clients and senior management.
- Expanded skill set with advanced AI tools: used Google Gemini, ChatGPT, Cloude and Perplexity for market research, competitive analysis, and data-driven content strategy.
- Produced AI-generated video content for client projects using Veo3, Sora 2.0, Runway, and Kling; delivered professional short-form and long-form video outputs.
- Created AI-generated images for client branding and marketing campaigns using Midjourney, Adobe Firefly, Nano Banana, and ChatGPT Image.
- Delivered a complete AI image and video production package for a client project, demonstrating end-to-end generative AI creative workflow proficiency.
SEO Expert & Digital Marketing Expert – PPC - My Web Style
(2022-10 - 2024-02)
- Executed full-spectrum digital marketing strategies covering SEO (on-page, technical, off-page), Google/Bing/Meta PPC, and social media management.
- Performed technical website audits, optimised site speed, and built high-converting landing pages using Elementor.
- Managed business pages on Facebook, Twitter, and LinkedIn including content creation, posting schedules, and community engagement.
- Created landing pages, opt-in pages, and thank-you pages optimised for lead generation and conversion.
- Ran keyword research using Google Keyword Planner, Google Trends, Facebook Interests, and Bing Keyword Tool.
- Produced promotional graphics and video content for YouTube and social media platforms.
Social Media Manager & PPC Specialist - Self-Employed
(2021-09 - 2022-10)
- Built and managed fan pages on Facebook, Instagram, YouTube, and Twitter for multiple clients.
- Developed WordPress/WooCommerce websites with Elementor and ran successful PPC campaigns on Google, Bing, and Facebook.
- Managed conversion tracking via Google Analytics, ClickMagick, Facebook Pixel, and Bing Tag Manager.
- Created and edited promotional videos and reels using Shotcut and CapCut for social media distribution.
- Run YouTube ads to grow channel views and subscribers; executed Instagram ads for conversion campaigns.
Head – Sales, Purchase & Marketing (Administration) - Super Mega Mart – Grocery Mart
(2018-03 - 2020-08)
- Supervised day-to-day operations of the administrative department including staff management, inventory, vendor relations, and facility management.
- Developed and executed sales strategies, reported to top management with KPI benchmarks, and contributed to marketing planning.
- Conducted cold-calling campaigns and coordinated with clients, colleagues, and third-party partners to meet sales targets.
SEO Executive & Quality Analyst – Team Lead - Outsourcing Services USA, Faridabad
(2017-01 - 2017-12)
- Led SEO activities for client and in-house websites including on-page optimisation, off-page link building, and technical reviews.
- Managed email marketing campaigns using in-house mailing software and maintained a high-quality article submission system (EzineArticles).
- Handled social media accounts for multiple clients including content creation, scheduling, and page management.
SEO Executive & Quality Analyst – Team Lead - MAG Studios, Delhi
(2015-03 - 2016-12)
- Delivered on-page and off-page SEO for client websites, improving keyword rankings to Page 1 on Google.
- Identified and removed toxic backlinks; built fresh, relevant links to improve domain health.
- Created social media profiles, Facebook groups, and regular content posts to grow audience engagement.
Business Development – Team Lead - Ecrulogic Technologies, Ghaziabad
(2013-03 - 2015-02)
- Implemented on-page and off-page SEO strategies, conducted site audits, and improved organic traffic for multiple clients.
- Executed link building, article/blog/directory submissions, business listings, and social media profile creation.
- Delivered monthly SEO performance reports to clients and management.
Website Promoter – Executive - Miracle Web Solutions Pvt. Ltd., Delhi
(2012-01 - 2013-02)
- Handled SEO-driven re-branding and brand awareness activities including website optimisation, social media monitoring, email marketing, and link building.
