BRAND STRATEGIST
I'm Prachi Joshi, a Brand Strategist and Creative Director with 5+ years of experience working with fashion, beauty, wellness, and lifestyle brands across India.
I co-founded Media Mingle, a boutique creative agency that helps premium brands build their digital identity from social media strategy and content direction to influencer marketing and PR.
Over the years I've scaled brand communities by up to 9x, led campaigns with influencers ranging from nano to 1M+ followers, and worked closely with founders to shape how their brands are seen, felt, and remembered.
My background in Fashion Communication gives me a sharp editorial eye , I don't just manage accounts, I build brand worlds.
Brands I've worked with span fashion labels, bridal couture, wellness clinics, salons, and F&B .
Title: Co-Founder & Strategy Director
Duration: 2022 – Present
"Boutique creative agency specialising in social media, brand strategy, influencer marketing, and PR for fashion and lifestyle brands. Clients include Asopalav, Label Japnah Gambhir, SIMS Studio, Neel Bridal Studio, Potenza Wellness, Blliis Salon, and Looks Salon."Experience 2
Company: Rock My Sales Agency
"Managed social media strategy and content direction for agency clients across F&B, fashion, and interiors — including Salt Café, Say Fontina, Bottles & Barrels, Desinoor, and Dessine Art."Experience 3
Title: Social Media Content Curator & Creative Lead
Company: Deebaco Pvt. Ltd.
Duration: 2020 – 2022
"Managed brand content, influencer marketing, campaign execution, and creative direction."Experience 4
"Executed visual merchandising aligned with global brand standards."
Bachelor of Design – Fashion Communication
Amity University, Noida
2015 – 2019
Digital Marketing & Communication
2023
