Pankaj Parmar

Results-driven Digital Marketing Executive with over 10 years of experience in developing and executing successful digital strategies. Expertise in Google Ads, Meta Ads, PPC, SEO, SMM, and Online Reputation Management (ORM). Proven ability to drive significant brand growth. Eager to apply a comprehensive skill set to increase brand visibility, drive engagement, and achieve key business objectives.

Digital Marketing Executive at Aeronpay (2022-01 – 2026-12)

• Executed and managed comprehensive PPC campaigns on Google Ads and Meta Ads, leading to a 40% increase in qualified leads and a 25% improvement in conversion rates.
• Oversaw a significant advertising budget, consistently optimizing for lower cost-per-acquisition (CPA) and higher return on ad spend (ROAS).
• Developed and implemented SEO and SMM strategies that grew organic website traffic by 60% and increased social media engagement by over 50%.
• Collaborated with cross-functional teams to ensure brand consistency and align marketing efforts with overall business goals.

Freelance Digital Marketing Specialist at Multiple Clients (2017-01 – 2025-12)

• YouTube Growth: Engineered explosive channel growth for a key client, scaling their YouTube presence from 0 to over 12,000 subscribers in a single year through data-driven content and promotion strategies.
• Directed Social Media Marketing (SMM) and promotional campaigns for renowned music artists, including Jubin Nautiyal and Lakshay Kapoor, significantly boosting their online engagement and music visibility.
• Managed the SMM strategy for Octopus Entertainment, enhancing their digital footprint and audience interaction.
• Developed and executed unique digital marketing strategies for a diverse portfolio of brands, successfully increasing their market penetration and brand recognition.
• Partnered with EaseMyTrip during the challenging COVID-19 period, implementing innovative campaigns that sustained brand engagement and drove significant marketing growth.
• Managed Online Reputation Management (ORM) campaigns for brands and individuals, successfully improving public perception and search results.

Bachelor of Science – JNVU Jodhpur (2016-01 – 2019-12)