Papori Sharma

Senior Product Designer with 4.5 years of experience building mobile-first B2B2C products for 1M+ users. Drove measurable business impact through product strategy, user research, and data-informed design, increasing AOV by 20%, order conversion by 120%, and profile engagement by 1,078%.

Product Designer at Badho Technologies (2023-07 – 2026-02)

Led end-to-end product design for Badho's Buyer (1M+ downloads) and Seller platforms, partnering with Product and Engineering to improve commerce workflows, onboarding, and growth initiatives across the ordering journey.

• Shipped the bulk ordering experience using funnel analysis and user research, increasing Average Order Value by 20% while reducing purchase friction.
• Led the redesign of the Buyer Profile to improve retailer trust and profile completeness, increasing profile photo uploads by 1,078% and generating 3,000+ additional shop photos within two months.
• Implemented accessibility-first Hindi typography (optimized for outdoor/direct sunlight readability); reduced support tickets for text not visible.
• Analyzed ordering funnel drop-offs, prioritized high-impact UX improvements, and redesigned key interaction flows, increasing order conversion by 120%.
• Redesigned seller onboarding, achieving 100% catalogue completion and KYC verification among newly onboarded sellers.

Product Designer at Kirana Klub (Acquired by Meesho) (2021-11 – 2023-05)

Led end-to-end product design for a marketplace and community platform serving over 1M retailers, collaborating with cross-functional teams to improve engagement, onboarding, and community experiences.

• Designed and launched community gamification features (badges, leaderboards, rewards); increased daily active retailer-users by 45% and post interactions by 1.5x, driving repeat visits and platform stickiness.
• Identified retailer engagement opportunities through research & collaborated with Product to launch Mandi Bhav, Wholesale Rates, and Profile Completion features that improved daily product utility.
• Facilitated discovery workshops, usability testing, and design reviews with Product and Engineering to validate solutions before development.

Product Design Intern at Shyft (2021-07 – 2021-11)

Designed logistics products used by ecommerce businesses across UAE and Qatar, simplifying shipment tracking and delivery operations.

• Redesigned a B2B logistics dashboard for e-commerce owners, addressing cognitive load and accessibility issues, and delivered a responsive design optimised for both mobile and desktop.
• Improved Global order tracking webpage for users in UAE and Qatar, focusing on clarity and multi-device usability.

Content & Innovation Lead(UX) at Antwalk (2020-01 – 2021-05)

B.Tech in Mechanical – SRM University (2016-01 – 2020-12)

– 10K Designers by Abhinav Chhikara (2021-02 – 2021-06)