Parth Bhadra

Hello, I work as an UX Designer with a background in Product Design. Passionate about designing meaningful human centric experiences, I combine creativity with technical understanding to design intuitive and engaging interfaces following design systems and prototyping.

Industrial Designer at Vardan Creators Pvt. Ltd. (VBOTT) (2023-07 – 2025-12)

• Repositioned VBOTT from a manufacturing-led unit to a design-first consumer brand, standardizing brand guidelines and packaging across multiple product verticals.
• Spearheaded UI/UX design initiatives for the brand's e-commerce platform, crafting wireframes, interactive prototypes, and user flows tailored to key target personas.
• Collaborated with marketing to bridge the physical and digital domains, ensuring launch assets and web imagery drove narrative cohesion and user conversion.
• Enhanced digital accessibility and usability across web touchpoints by integrating WCAG standards and aligning the digital interface with the physical product's design language.

Industrial Design Intern at Soham Collections (OneStop) (2023-01 – 2023-05)

• Designed production-ready print pattern collections for copper and glass products using existing processes (e.g., screen/pad printing), enhancing visual appeal without new tooling.
• Developed artwork for the OneStop brand across online and offline channels; adapted designs to SKU, packaging, and marketplace specifications.
• Created product and lifestyle mockups to support e-commerce listings and retail collateral.

B.Des in Industrial Design – Indus University (2023)

11th & 12th Std. – B.S.G.D (2019)