Partha Mazumder

Digital marketing, Programmatic AdTech and Transformation leader with 20+ years of experience across digital agencies, consulting, media and enterprise organisations. Lead digital growth, ad & marketing technology and AI transformation initiatives at BORN, Tech Mahindra's global digital agency. Experienced in working with marketing, media, data and technology teams to improve customer acquisition, campaign performance, CRM, customer engagement and marketing operations.

Have worked closely with Cognizant-owned agencies Netcentric, Zone and Mirabeau BV, and with Havas at Mediacorp Singapore. Bring a practical, client-facing approach that combines strategy, delivery leadership, analytics and team development.

Vice President – Digital Growth, AI, Marketing Technology & Customer Experience TECH MAHINDRA (2022-01 – Present)

• Lead a $200M+ Digital, AI, Strategy, Solutions and Transformation practice for Fortune 500 clients across BFSI, Retail, Healthcare & Lifescience, Technology, Communications and Media.
• Advise clients on AdTech, MarTech and data strategies that connect audience insight, media activation, digital experience, CRM/CDP, marketing automation and performance measurement.
• Work with marketing, media, data and technology leaders to improve media efficiency, customer acquisition, personalization, campaign operations and return on media investment.
• Guide the use of analytics and AI for audience insight, campaign planning, content workflows, marketing decision support and ongoing performance optimization.
• Lead client workshops, business reviews and solutioning discussions that bring together agency, creative, media, data and technology teams around commercial priorities.

Sr. Director – Digital Growth, CRM, Data, AI & Marketing Technology at COGNIZANT TECHNOLOGY SOLUTIONS (2019-01 – 2022-12)

Digital transformation and consulting role, working with Cognizant's marketing and agency capabilities. (Agencies – Netcentric, Zone & Mirabeau)

• Led digital growth, customer engagement, marketing operations, CRM, data and transformation programs for a leading US bank, a global search company, telecom providers, retailers and healthcare organisations.
• Worked closely with Cognizant-owned agencies Netcentric, Zone and Mirabeau BV, coordinating experience design, digital marketing, content, data and technology delivery for client programmes.
• Led a banking marketing-operations capability across seven market segments, integrating Customer 360, CRM/CDP, segmentation, predictive analytics, campaign reporting and lifecycle engagement.
• Used customer and campaign analytics, attribution, dashboards and performance reviews to support media and marketing decisions; work influenced $1.5B+ in annual media investment.
• Delivered up to 250% traffic growth and incremental revenue through CDP integration, predictive modelling, customer insight and improvements to digital experiences.
• Built media and marketing measurement approaches using audience segmentation, customer and campaign analytics, attribution, dashboards and optimization routines; influenced more than $1.5B in annual media investment.
• Led digital growth and marketing operations programs that brought together Customer 360, CRM/CDP, predictive analytics, campaign reporting, lifecycle engagement and performance measurement.
• Supported media and marketing planning decisions through data-led audience insight, attribution, executive dashboards and ongoing campaign-performance reviews.

AVP – Digital Strategy, Data, Marketing Technology & Transformation at MEDIACORP PTE LTD (2018-01 – 2019-12)

Singapore media company spanning television, radio, digital, news and OTT; worked with Havas.

• Managed a SGD 1M digital, data and transformation portfolio across news and OTT products, improving audience engagement, analytics adoption and commercial effectiveness.
• Worked with Havas and Mediacorp's commercial, editorial, marketing and data-science teams on audience insight, media planning and cross-platform advertising opportunities.
• Helped introduce a trans-media audience planning and buying solution across TV, radio, digital and out-of-home channels, improving integrated campaign planning and measurement.
• Improved reporting and executive dashboards to provide clearer visibility into product, audience and commercial performance.

Director – Consumer Growth, CRM, Marketing Technology & Analytics at MEREDITH CORPORATION (2010-01 – 2018-12)

Consumer media and publishing business focused on advertising, subscriptions and audience growth.

• Managed a $50M annual budget and helped enable $450M+ in annual revenue through digital advertising, subscriptions, acquisition, retention and analytics-led marketing.
• Led CRM, segmentation, CLTV, attribution, churn analysis, pricing, promotions, lifecycle marketing and campaign optimisation across consumer media portfolios.
• Built and led digital marketing and analytics teams, improving marketing technology adoption, customer journey management and performance reporting.

Leadership roles in omnichannel marketing operations, digital commerce, global e-commerce, web analytics, customer communications and technical account management at Tesco, Dell, Hewlett-Packard, Andale Inc. (2002-01 – 2010-12)

Held leadership roles in omnichannel marketing operations, digital commerce, global e-commerce, web analytics, customer communications and technical account management. Delivered conversion gains, traffic and engagement growth, and measurable revenue impact across retail and technology businesses.

MBA in Information Systems – University of Kalyani

B.Sc in Chemistry – University of North Bengal

Higher Diploma in Software Engineering – APTECH