Pavan Kumar Reddy Anthapu

Results-driven CMS & Content Operations Specialist with 3.5+ years of experience in Contentful, Adobe Experience Manager (AEM), QA, UAT, and enterprise content publishing across global digital platforms. Proven track record of delivering 200+ pages/month, managing 35+ tickets/week, maintaining 98–99% SLA adherence, and reducing UAT defects by 40% through structured QA frameworks and process improvements. Expert in end-to-end content lifecycle ownership (Authoring → QA → UAT → Production), content architecture (structured models, reusable components), and multi-region publishing across 25+ markets.

Adept at driving content accuracy, SEO compliance, stakeholder alignment, and scalable publishing workflows in Agile environments.

Senior Associate – Web Content Publishing at Magnon Group (Omnicom Production) (2025-06 – 2026-05)

Client: Kenvue & Kenvue Pro (HCP DxP & Consumer Platforms). Portfolio: Johnson's, Neutrogena, Listerine, Aveeno, Nicorette, Benadryl, Band-Aid, and 20+ global entities.

• Owned end-to-end content lifecycle (Ticket → Authoring → QA → UAT → Production), managing 35+ tickets weekly with 98% SLA adherence and consistent on-time delivery.
• Delivered and managed 200+ pages per month through Contentful CMS, maintaining high publishing accuracy, strong release quality, and zero critical production escalations.
• Improved delivery efficiency by reducing UAT rework by 40% through structured QA checklists, two-level validation controls, and standardized quality review processes.
• Executed environment-based publishing across Staging → UAT → Production, ensuring zero regression issues, release stability, and smooth campaign launches.
• Managed structured content models, reusable components, metadata, taxonomy, and SEO governance, improving content scalability, consistency, and discoverability.
• Performed end-to-end QA validation including broken links, responsive testing, accessibility checks, and cross-browser compatibility, strengthening quality assurance and mitigating delivery risk.
• Partnered with cross-functional stakeholders across Marketing, SEO, UX, Development, and QA to resolve defects within SLA timelines and improve stakeholder satisfaction.
• Drove release governance and defect triage decisions during QA/UAT cycles, prioritizing issue resolution based on business impact, reducing delivery risk and improving production readiness.
• Led migration of 80+ content assets from Academy Plus to Contentful, resolving model mismatches and delivering a defect-free go-live with seamless business continuity.
• Supported multi-market publishing across 25+ regions, enabling localization compliance, consistent delivery standards, and scalable global content operations.
• Created SOPs, publishing runbooks, and process documentation that improved onboarding efficiency, standardized workflows, and supported continuous improvement.
• Supported digital experiences for global brands including Johnson's, Neutrogena, Listerine, Aveeno, and Tylenol, contributing to high-quality client delivery with zero critical escalations.

CMS Content Author at Unisys Global (2022-10 – 2025-04)

Clients: Sun Belt Rentals, UK & Wesco, USA. Platforms: AEM 6.x / 6.5, AEM Sites, AEM Assets, AEM DAM.

• Owned enterprise content delivery operations using AEM 6.x, AEM Sites, and AEM DAM, supporting high-volume publishing with consistent quality and operational reliability.
• Delivered structured Content Authoring using Templates, Editable Templates, Components, Tags, improving content reuse, scalability, and publishing efficiency.
• Managed Digital Asset Management (DAM) activities including asset organization, metadata, Metadata Schemas, Asset Renditions, and Tagging Taxonomy, improving asset governance and discoverability.
• Drove controlled releases through Versioning, Workflows, Workflow Models, Launches, Redirections, and Emulator-based validations, improving release readiness and supporting risk mitigation.
• Managed multi-site content operations using MSM (Multi Site Manager) and Live Copies, improving content consistency and scalable publishing across web properties.
• Enabled localized publishing through Translation Projects and structured content governance, improving multilingual content delivery and operational consistency.
• Partnered with Development teams on Dispatcher-aware validations and pre-release checks, contributing to stable content delivery and reduced publishing risk.
• Improved release quality through structured Content Testing, UAT, and Sanity Testing, supporting issue resolution and stronger delivery reliability.
• Executed cross-channel publishing using Classic UI and Touch UI authoring and validation and applied HTML/CSS knowledge to support component validation, rendering checks, and responsive content quality.
• Partnered with Marketing, UX, Development, and SEO stakeholders to support business-aligned digital content, requirement gathering, and improved stakeholder outcomes.

BSC in Computer Science – Reva University