Team Leader in Marketing & Branding - Fortis Hospital & Kidney Institute Kolkata - Kolkata
(2023-06)
- Working with ATL and BTL Branding
- Working on Informative Doctor Videos and getting the same update in Social Media Handle for promotions
- Online promotional activities and lead generation campaigns like boosting area and location wise for increasing the reach and generating leads from the same there by impacting patient and impacting revenue
- Working on Offline promotional activities like Hoarding, Pole Kiosks in Kolkata and Suburbs and Districts thereby keeping brand visibility in various locations
- Working on Leaflets and Medicine envelopes creatives and getting the same printed and planning locations as per the sale figures for distribution of the same by Sales Executives
- Vendor Handling like – Creative agency, PR agency, Printing Vendors, Supply vendors for various Branding related requirements
- Rasing PR and GRN in Oracle for various branding related work
- Helping the sales personals with various branding related requirements for CMEs like Standee, Banners, Backdrops and other requirements
- Working on Product Launch Campaigns for promotion of the same like- 3D with True 4K, Robotics, Constellation Machine to name a few
- Keeping a track of the Online business from the promotional activities done in Website, Social Media, CRM
- Promoting doctors joining through social media to increase the leads and spreading information
- Coordinating with doctors on a regular basis for new technologies, Break Through Cases, creating informative writeups for Animated videos and static promotion in social media
- Working closely with the Sales Team on their requirements for increasing the territory Sales, sharing them the EDMs for Outreach clinics and boosting the same area wise to increase footfall
- Working on Advertisements in Newspapers for promoting days, innovations as and when required
- Preparing of Press Releases and coordinating with the PR team for promoting the same with Press Media
- Working closely with other departments on their requirements for NABH like signages and internal brand promotional materials
- Preparing of Doctor Schedule, Brochures, Leaflets, Pamphlets, Posters, Danglers, Vinyl Prints etc.
- Working on Radio Jingles and coordinating with the Radio agency on the same
- Preparing of the Marketing Budget and tracking the expenditure done on month-on-month basis
Manager - The Bengal Chamber of Commerce and Industry - Kolkata
(2022-08 - 2023-06)
- Working with Overseas, Environment Energy and Water Committee and Tourism Committee
- Organizing seminars, events, talk shows, interactive sessions and workshops with various industries
- Liaising with the creative team
- Preparing concept note for new programmes
- Preparing Newsletters, Reports and Press Releases
- Social Media posting
- Analysis of business received for the team
Deputy Manager in the Operations Department - Medica Super Specialty Hospital - Kolkata
(2017-11 - 2022-07)
- Monitoring daily operations of In-patient Department while handling a team of 11 GRE and Executives
- Monitoring NABH compliances of the department
- Preparing and Updating IP Operations Manual and Processes with proper documentation from time to time
- Manpower Management, Competency Development & Succession Planning
- Patient interaction and feedback management
- DAMA and LAMA counselling
- Maintaining the IP referral TAT on live basis to minimize patient wheeling out time along with MLC tracking for admitted patients. Taking special care of VIP Patient admission till the patient is wheeled out
- Follow-up regarding timely posting of pending implant charges
- Tracking high value investigations for both corporate and TPA patients
- Coordinating with MOD and OPD Doctor Coordinators on daily operational issues
- Preparing Visa Invitation Letter as well as estimates for international patients having planned admissions after proper coordination and follow-up
- Counselling patients on FRRO Guidelines
- Preparing MOU for Medical Tourism Agencies
Senior Executive in International Marketing Department - Medica Super Specialty Hospital - Kolkata
(2016-12 - 2017-10)
- In depth knowledge of banking process, to ensure quality services to corporate clients
- Prepare MIS on market research and customer service related issues apart from handling MIS of International Marketing Department
- Facilitating corporate sales person with data for smooth functioning of the business
Executive in Branding & Promotions Department - Ruby General Hospital - Kolkata
(2016-06 - 2016-11)
Senior Assistant (Branding & MIS) in the Marketing Department - Fortis Hospital & Kidney Institute - Kolkata
(2014-08 - 2016-06)
