Pinky Shharma

Communication and growth-focused professional with 5+ years of experience in CRM marketing, content strategy, campaign execution, stakeholder management, and digital campaigns. Experienced in leading end-to-end campaign lifecycle from strategy and content planning to deployment, optimization, and performance reporting. Proven ability to drive user engagement, retention, and growth across large-scale platforms while managing cross-functional and external stakeholders.

Content Specialist - UBER TECHNOLOGIES INC. - Gurgaon

(2024-12)

• Lead end-to-end CRM campaigns for driver communities across India, Srilanka & Bangladesh owning campaign strategy, content planning, GTM execution, deployment, performance optimization across multiple channels.
• Developed driver-focused GTM and lifecycle communication strategies by understanding audience needs, regional insights, and engagement opportunities, reaching 100,000+ users and improving engagement by 45–60% through targeted messaging and content optimization.
• Planned and executed multiple high-impact product launch and growth campaigns, collaborating with Product, Operations, Marketing, Legal, and Analytics teams, resulting in a 40% increase in supply hours through targeted driver communication and engagement initiatives.
• Managed Uber India's Instagram and WhatsApp communities, including content calendar planning, content creation & strategy, community engagement, and audience growth initiatives.
• Analyzed campaign performance, user feedback, and engagement metrics to generate insights, optimize communication strategies, and improve driver retention and campaign effectiveness.
• Increased WhatsApp subscriber base by 35,000+ users through acquisition campaigns, retention initiatives, and targeted community communication strategies.

Marketing & Growth Manager - TEAM WITH SOMEONE - New Delhi

(2022 - 2024)

• Managed social media strategy, content creation, and digital communication initiatives across multiple platforms.
• Developed content calendars, campaign messaging, and communication plans aligned with business goals and audience needs.
• Created digital content and marketing materials to improve brand visibility, engagement, and audience growth.
• Managed end-to-end content workflows from ideation and planning to execution.
• Worked with clients and stakeholders to develop communication strategies and support growth and retention initiatives.
• Supported business development through outreach, relationship management, and client engagement.

Strategic Partnerships Associate - WORLD HEALTH PARTNERS (WHP) - New Delhi

(2019 - 2021)

• Developed communication plans and stakeholder engagement strategies to support organizational initiatives.
• Created communication materials, presentations, reports, and stakeholder updates for effective information sharing.
• Supported GTM communication planning by aligning messaging, timelines, and execution with internal and external stakeholders.
• Managed partner communication and coordinated with cross-functional teams to ensure smooth project delivery.
• Built strong stakeholder relationships through structured communication and collaboration.

Master of Social Work - Social Work - Jamia Millia Islamia

Master of Arts - English - Jamia Millia Islamia

UGC-NET Qualified - UGC