Pooja Singh

Dynamic and result-oriented Marketing Professional with over 9 years of experience in the pharmaceutical and medical device industries. Possesses strong expertise in product marketing, product lifecycle management, strategic planning, and cross-functional collaboration. Demonstrates a proven ability to conduct comprehensive market research, analyze competitive landscapes, and translate insights into actionable product and marketing strategies.

Adept at working closely with sales, clinical, regulatory, and R&D teams to support effective product development, ensure regulatory compliance, and drive successful market adoption. Skilled in developing and executing marketing plans, training sales teams, engaging with Key Opinion Leaders (KOLs), and supporting clinical workshops and conferences to enhance product visibility and acceptance. Proficient in implementing both digital and offline marketing initiatives to strengthen brand presence and accelerate business growth.

Passionate about data-driven decision-making, continuous product improvement, and delivering value-driven solutions that address customer needs while contributing to organizational growth and market leadership.

Product Manager at Medorah Meditek Pvt Ltd (2025-10 – 2026-03)

• Managing the product lifecycle for GI endoscopy and ERCP devices, including defining product positioning, identifying market needs and implementing strategies to ensure sustained product growth and competitiveness.
• Conducting comprehensive market research and competitor analysis to identify new business opportunities, understand customer requirements and optimize product positioning and commercial strategies.
• Planning and executing product launches by developing launch strategies, creating marketing and clinical materials, organizing workshops and conferences, and delivering product training to ensure successful adoption across target markets.
• Working closely with sales teams to provide product support, training, and strategic guidance to drive revenue growth, improve market penetration, and achieve business objectives.
• Collaborating with R&D, Regulatory, Clinical Affairs, and Sales teams to support product development, ensure regulatory compliance, and facilitate effective product commercialization.
• Building and maintaining relationships with Key Opinion Leaders (KOLs) and supporting clinical workshops, CMEs, and product evaluations to enhance clinical acceptance and strengthen brand positioning.

Senior Marketing & Product Specialist at Tuoren Medical Device India Pvt Ltd (2022-11 – 2025-09)

• Collaborated with the sales team to deliver product training, develop sales presentations, and provide sales enablement materials to enhance field effectiveness and support revenue growth.
• Developed and executed strategic marketing plans and promotional campaigns to increase product awareness and drive adoption through a mix of digital and offline channels.
• Conducted detailed market research to identify customer needs, emerging market trends, and new business opportunities to strengthen product positioning.
• Monitored and analyzed competitor activities, product offerings, and market dynamics to support strategic decision-making and maintain competitive advantage.
• Developed comprehensive product expertise, including features, clinical benefits, and competitive differentiators, to effectively support sales and marketing initiatives.
• Managed the company's social media presence by creating and publishing engaging content to improve brand visibility and digital engagement.
• Managed marketing budgets for product-related activities, ensuring optimal utilization of resources and alignment with business objectives.
• Maintained detailed records of marketing activities, campaign performance, and product metrics to support reporting, analysis, and future strategic planning.
• Working closely with sales teams to provide product support, training, and strategic guidance to drive revenue growth, improve market penetration, and achieve business objectives.
• Collaborating with R&D, Regulatory, Clinical Affairs, and Sales teams to support product development, ensure regulatory compliance, and facilitate effective product commercialization.
• Building and maintaining relationships with Key Opinion Leaders (KOLs) and supporting clinical workshops, CMEs, and product evaluations to enhance clinical acceptance and strengthen brand positioning.

Product Marketing and Training Executive at Beurer India Pvt Ltd (2021-11 – 2022-10)

• Developed comprehensive training materials, including product manuals, presentations, videos, and supporting resources, to educate internal teams, channel partners, and customers on product features, benefits, and clinical applications.
• Conducted structured training sessions for internal teams, sales personnel, and partners to ensure a clear understanding of product functionality, usage, and value proposition.
• Worked closely with the sales team to provide product-specific training, educational resources, and technical support to enhance their product knowledge and improve sales effectiveness.
• Collaborated with the marketing team to develop and execute targeted marketing strategies and promotional campaigns to increase product awareness and drive market adoption.
• Participated in national and regional conferences, workshops, and industry events to represent the company, promote products, engage with healthcare professionals, and strengthen brand presence.

Product Manager at GRX Retail & Nutrition Pvt Ltd (2021)

Senior Executive – Sales Administration at SR Medicare Pvt Ltd (2019 – 2020)

Purchase and Operation Officer at Intercorp Biotech Ltd (2018 – 2019)

Marketing Executive at Affy Parenterals (2015 – 2018)

MBA in Pharmaceutical Management – Jamia Hamdard University

B.Pharm – SGRRITS